ZenithOptimedia releases New Media Forecast
The new report identifies the top 19 digital markets across the globe, ranked according to a combination of absolute size and percentage of total...
The “Scion Story” branding effort adds new TV spots (video)
The real lives of five young entrepreneurs form the backbone of Scion's newest national campaign, "Make Every Second Count," have launched at www.scion.com and...
Florida rolls out new tourism campaign
Florida is rolling out new a new advertising campaign with the slogan "Must be the sun." The ads are aimed at northerners dreaming about...
CCME’s Connections sales group restructures
Clear Channel Media and Entertainment announced that Connections, a group within the company’s National Sales, Marketing and Partnerships division that focuses on expanding alliances...
Coldwell Banker unveils “We Believe” ad (video)
The new national television commercial which continues the brand’s “Value of a Home” campaign from last spring, will debut 2/10 on the 55th annual...
Top ads of Super Bowl XLVII
Between the 108.7 million viewers and the $4 million price tag on a 30-second advertising spot, Super Bowl XLVII created the type of opportunity...
NPR launches multimedia pilot campaign
NPR launched an integrated advertising campaign in four markets this month to drive visibility and grow the number of listeners who tune in to...
Opus Broadcast Systems signs Local Focus
Opus Broadcast Systems’ Medford, OR stations have signed Local Focus as their National Sales Representative. The stations include The Drive 102.7, The Rogue 96.9,...
Budweiser produced most effective ad of the Super Bowl
Budweiser’s minute-long Clydesdale ad was the most effective ad of Super Bowl 2013, according to Ace Metrix, television and video analytics provider. The ad,...
The Tacher Company signs Bee Broadcasting
Independent rep firm The Tacher Company has aligned itself with Bee Broadcasting as the station group’s exclusive national rep. The group operates the top...
Calvin Klein campaign follows Super Bowl
Calvin Klein’s first-ever commercial during Super Bowl XLVII introduced the new Spring 2013 global campaign. The high-profile Super Bowl debut supported the launch of...
Anheuser-Busch gets top spot in USA Today ad meter
Anheuser-Busch took the top stop in the 25th annual USA TODAY Super Bowl Ad Meter. The winning ad featured a touching moment between a...
NewFronts schedule is bigger than ever
The Interactive Advertising Bureau has revealed the schedule for the second annual Digital Content NewFronts, which will be held 4/29 through 5/3 in New...
Radio represented at National Auto Show
Bill Burton, President of the Detroit Radio Advertising Group (DRAG), reports that the National Automobile Show in Motown was a smashing success. He tells...
The Tacher Company signs Rochelle Broadcasting
Independent rep firm The Tacher Company has aligned itself with Rochelle Broadcasting as the station group’s exclusive national rep. The group operates WRHL-FM as...