Charles Barkley stars in new CDW campaign
Via Ogilvy & Mather/Chicago, CDW, provider of technology solutions for business, government, education and healthcare, has launched another extension of its “People Who Get...
Buick Encore campaign debuts during NCAA Tournament
Via Leo Burnett, GM is launching a new campaign for the subcompact crossover in a fantasy/science fiction realm. The ad features the car dodging...
Comcast now second largest advertiser in US
Five years ago, Comcast Corp. was the nation's 50th-largest advertiser. Comcast, now with movie, news, and entertainment giant NBCUniversal under its corporate umbrella, rose...
Method Brings “Clean Happy” campaign to TV
Method, the leading innovator in premium, environmentally-conscious household and personal care products, launched its first ever TV campaign in a regional test. The 12-year-old...
Cadillac confirms agency review
Cadillac is conducting a review, the auto brand officials confirmed. Fallon Worldwide/Minneapolis is the incumbent: “Fallon will be invited to participate in this review...
Travelocity launches “Go & Smell the Roses” (video)
Travelocity has launched a new branding effort via five new TV spots featuring the Roaming Gnome and a new call to action for consumers:...
Media Buyer Embezzlement
In recent months, a number of media buyers have had funds stolen from their bank accounts. Even after repeatedly opening and closing accounts to...
New Lowe’s campaign focuses solely on men
It’s a new round of advertising via BBDO Worldwide NY to promote home improvement projects in the spring, its prime revenue-generating period. The ads,...
Heineken rolls out “Star Bottle” TV spot (video)
Heineken’s new television commercial, “Déjà Vu” ushers in the redesigned “Star Bottle” across the US. Paired with a multi-layered
Heineken shifts agencies for Tecate
Heineken USA will no longer rely on a Mexican-based agency for all U.S. advertising on Tecate. Instead, the importer has selected Inspire, Dallas, to...
GroupM launches GroupM Consulting
GroupM Consulting Services is a new division designed to help clients achieve significant and lasting improvements to their marketing effectiveness and business results. The...
CBS Radio taps Triton’s a2x buying solution for streaming
Triton Digital’s a2x is the industry’s only audience-based “programmatic buying solution” for online and mobile audio ads. The a2x audio ad exchange enables advertisers...
Pandora integrates with STRATA, Mediaocean buying platforms
For the first time, Pandora audience data will appear in media buying platforms. This means that radio buyers will have automatic access to Pandora...
Kohl’s to beef up TV, digital spend
Kohl's, which is now without a chief marketing officer, plans to make major changes to its marketing strategy in the coming year to reach...
BMW launching new campaign for motorcycles
BMW is rolling out a national television effort, “Feed Your Restless” for its Motorrad USA motorcycle unit. The spots, which began airing 3/1, are...