Hooters launches “Step Into Awesome”
Hooters of America announced the launch of a new campaign and has selected Skiver Advertising as its new AOR. Skiver's first effort was to...
Study: Radio effectively enhances TV ads
Katz Marketing Solutions, the national marketing arm of the Katz Media Group, announced findings of a new study that quantified the importance of audio...
Re/Max divulges media buy for latest campaign
We reported last week many of the details of Re/Max’s “For All the Things That Move You” campaign for this year, which uses broadcast,...
DISH finds way around Fox blocking its Hopper ads
Since FOX and the other three major broadcasters are turning down DISH’s ads over the current copyright violation litigation suits
Re/Max rolls out new campaign
Re/Max will continue its "For All the Things That Move You" national campaign in 2013 using broadcast, cable, radio, print, digital and social media....
Now Comcast won’t air ads for firearms
We recently reported the nationwide gun debate is moving to local gun shop advertising as well: Last month Time Warner Cable placed more
“All Star Celebrity Apprentice” names sponsor list
Donald Trump, Mark Burnett and NBC’s “All-Star Celebrity Apprentice” have named the brand integration list for the new season, which premieres Sunday, March 3...
Stop selling ads and do something useful
Banner ads didn't always suck. I should know. I helped create the first one. My children tell me that's like inventing smallpox. It was...
TargetSpot signs six new streams
TargetSpot, the largest Digital Audio advertising network, says it will deliver in-stream audio ads for six new partners – Songza, Radionomy, just hear !t,...
China bans ads for luxury products
Perhaps in an effort to keep its citizens content (it too is seeing a widening gap between the rich and poor), China’s ban of...
Optimizing DR for radio, TV with e-verification
The world moves pretty fast. In the world of direct response (DR) advertising, it moves even faster. In fact, the faster, the better. That’s...
JAKKS Pacific, Univision pact for “El Chavo”
US toymaker JAKKS Pacific has been appointed as the North American Master Toy Licensee by Univision to manufacture, distribute and market a line of...
Radio Mercury Awards names final round judging panel
The Radio Mercury Awards announced the final round judging panel for the 22nd Annual Radio Mercury Awards. This year’s panel of top level agency...
Joe’s Crab Shack effort celebrates Gulf Coast roots
Joe’s Crab Shack unveiled its new brand positioning via cable and online, focusing on promoting and sharing the food, culture and lifestyle of the...
Dish’s new campaign says goodbye to TV spots
It’s an amusing spot, but is sure to raise the hackles of broadcast networks even more. In the latest effort, Dish is bringing back...