New Lowe’s campaign focuses solely on men
It’s a new round of advertising via BBDO Worldwide NY to promote home improvement projects in the spring, its prime revenue-generating period. The ads,...
Heineken rolls out “Star Bottle” TV spot (video)
Heineken’s new television commercial, “Déjà Vu” ushers in the redesigned “Star Bottle” across the US. Paired with a multi-layered
Heineken shifts agencies for Tecate
Heineken USA will no longer rely on a Mexican-based agency for all U.S. advertising on Tecate. Instead, the importer has selected Inspire, Dallas, to...
GroupM launches GroupM Consulting
GroupM Consulting Services is a new division designed to help clients achieve significant and lasting improvements to their marketing effectiveness and business results. The...
CBS Radio taps Triton’s a2x buying solution for streaming
Triton Digital’s a2x is the industry’s only audience-based “programmatic buying solution” for online and mobile audio ads. The a2x audio ad exchange enables advertisers...
Pandora integrates with STRATA, Mediaocean buying platforms
For the first time, Pandora audience data will appear in media buying platforms. This means that radio buyers will have automatic access to Pandora...
Kohl’s to beef up TV, digital spend
Kohl's, which is now without a chief marketing officer, plans to make major changes to its marketing strategy in the coming year to reach...
BMW launching new campaign for motorcycles
BMW is rolling out a national television effort, “Feed Your Restless” for its Motorrad USA motorcycle unit. The spots, which began airing 3/1, are...
AT&T ads blast T-Mobile
Earlier this year, T-Mobile CEO John Legere took a swing a AT&T and its network during a keynote speech at CES, calling it “crap.”...
Hyundai aired most effective ad of the Oscars
Ace Metrix, television and video analytics provider, has revealed the most effective ads of the Academy Awards, a list led by Korean automaker Hyundai...
Aereo to launch its first ad campaign
Six months after opening up shop in New York City, the live streaming TV startup backed by Barry Diller is launching its first ad...
Hooters launches “Step Into Awesome”
Hooters of America announced the launch of a new campaign and has selected Skiver Advertising as its new AOR. Skiver's first effort was to...
Study: Radio effectively enhances TV ads
Katz Marketing Solutions, the national marketing arm of the Katz Media Group, announced findings of a new study that quantified the importance of audio...
Re/Max divulges media buy for latest campaign
We reported last week many of the details of Re/Max’s “For All the Things That Move You” campaign for this year, which uses broadcast,...
DISH finds way around Fox blocking its Hopper ads
Since FOX and the other three major broadcasters are turning down DISH’s ads over the current copyright violation litigation suits