SAG-AFTRA reaches agreement with advertisers


SAG - AFTRA / One UnionThe Screen Actors Guild-American Federation of Television and Radio Artists has reached a tentative agreement on new television and radio commercials contracts with ad industry on 4/6.

The new three-year package covers TV and radio ads worth one billion dollars, said the union, which didn’t release any details of the package, which is set to be submitted to the SAG-AFTRA national board for approval at its 4/20 meeting, before being sent to all members for ratification.

“We’ve made essential gains for SAG-AFTRA members,” said SAG-AFTRA National Co-President and Negotiating Committee National Chair Roberta Reardon. “These contracts provide our members with the solid foundation they need to sustain their careers and families.”

The meetings, which started 2/14, included the 34-member SAG-AFTRA Negotiating Committee and the Joint Policy Committee representing the advertisers.

SAG-AFTRA represents more than 165,000 actors, announcers, broadcast journalists, dancers, recording artists, singers and other entertainment and media pros.