Adbiz

GroupM is expanding its lineup of multicultural media services under the auspices of a newly established unit called GroupM Multicultural. The announcement was made...

RBR-TVBR spoke with Zach Korman, Creative Director, Ogilvy & Mather, about Holiday Inn Express’s new, multi-million dollar Stay Smart campaign which features two new TV spots that bring back renowned tag, “But I Did Stay at a Holiday Inn Express Hotel Last Night”. We asked who the target audience is and how the creative was crafted to will resonate with that audience: Said Korman: “Our target audience is the smart traveler, 25-45 years old. Skewing, but not 100% male. Pragmatism & practicality drive choice in this category. Our target doesn't want to pay for more than what they want or need. When they do this, they feel SMART. Creatively the campaign celebrates that wisdom. We wanted to refresh a beloved campaign and reintroduce it a current audience by developing new and unexpected scenarios where we see our heroes demonstrating those exceptional "smarts." By giving the ads a slight cinematic feel, we felt we could add to the misdirect as a consumer might not take it for a broad comedy piece initially, helping to add weight to our inevitable punchline.”

Via AOR Ogilvy & Mather, Holiday Inn Express’s new, multi-million dollar Stay Smart campaign features two new TV spots that bring back renowned tag,...

Nestle's U.S. division has awarded planning buying duties to WPP's GroupM. The incumbent was Publicis Groupe's Zenith. Nestle launched the review four months ago...

The Screen Actors Guild-American Federation of Television and Radio Artists has reached a tentative agreement on new television and radio commercials contracts with ad...

Carl’s Jr has come up with a novel way to get around the New Zealand ban of its American TV commercial. The Commercial Approvals...

Chrysler Group's Fiat brand plans to reveal a new campaign early next month, the head of the Fiat brand in North America said during...

The Supreme Court has turned away an airline industry challenge to federal requirements that carriers display the total cost of a ticket more prominently...

Walgreens has selected Omnicom Group’s OMD as its new media planning and buying AOR after a creative review last year that made OMD's sibling...

Carly Foulkes is out as the “T-Mobile Girl,” and the company appears to be opting for a new campaign instead of the pink-donning spokeswoman....

Ford apologized after criticism for an unauthorized ad campaign showing three scantily-clad bound and gagged women in the back of a car driven by...

From “Zoom zoom” to “Like a rock,” automotive ads have a way of resonating with consumers—and making lasting impressions. But not all creatives are...