AdLarge Media, Sports USA kiss, re-up
AdLarge Media and Sports USA Media have settled their differences and extended their relationship. A pending suit has been dismissed as a misunderstanding. So...
Jaguar launches “Your Turn”
The global campaign is for the launch of its definitive sports car - the F-TYPE. As Jaguar's first new true sports car model in...
Insights on Internet radio campaigns
TargetSpot, the largest digital audio ad network, released the results of campaigns for Auto, Retail, Banking, and Insurance advertisers, showcasing
SKYY Vodka debuts “Be Part of the Art”
Via Lambesis of La Jolla, CA, he TV and social media campaign will support new “SKYY Infusions Moscato Grape,” the first-ever Moscato grape infused...
RAB re-launches website
The RAB says the new site was created with today’s mobile salesperson in mind, via a responsive design that automatically reacts to a visitor’s...
Radio still strongest media for auto advertisers
Revenues from the automotive category may have softened in Q1 but the medium continues to be the top performer for the amount of time planned vehicle purchasers spend with any media, says a Media Audit report. As well, the RAB just came out with a study that says the closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays. Radio also plays a dominant role, whether people are considering a vehicle purchase, or spending time in a vehicle. To that end, The Media Audit finds planned vehicle purchasers spend more than 20% of their day with radio compared to second ranked internet (no email) at 18%. The study was based on 68,401 adults interviewed in 87 markets in 2012.
“Pure Michigan” targets beer tourists with radio (audio)
The Michigan Economic Development Corp. (MEDC) announced a new radio spot in major media markets in Ohio, Illinois, Indiana, Missouri and Ontario, that will...
Wendy’s launches “The Mucho Mejor”
Wendy’s is rolling out a new wave of multimedia Hispanic advertising this week to form a stronger connection with this fast-growing demo, now 17%...
Pandora offering e-biz integration to buying platforms
Pandora unveiled a new e-business ad technology solution that will allow for frictionless planning and buying for media buyers. The new platform seamlessly integrates...
RAB unveils first F.C.T. report
The closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays—so says a new RAB study. Radio...
Univision offers “One for All” at 2013 upfront
Univision is unveiling its 2013-14 programming lineup at its annual upfront presentation in New York 5/14 with more than 30 new shows. The emphasis...
Ball Park launches “So American You Can Taste It”
The new effort via Y&R New York celebrates the enjoyment of biting into a perfectly-grilled, juicy Ball Park Frank while paying tribute to the...
AT&T AdWorks signs Cox Media
The agreement offers TV ad buyers access to Cox Media’s inventory through the AT&T AdWorks Television Audience Network (TAN). The advertising platform creates a...
LendingTree launches new campaign
LendingTree, the nation's leading online source for competitive home loan offers, says the effort will run nationally across TV, radio, print, online, direct marketing...
Wendy’s sponsors iHeartRadio concerts
Wendy's and iHeartRadio will host a series of live concerts, kicking off with Fitz and the Tantrums on 5/29, followed by Twenty One Pilots...