AOL unveils “AOL On” at NewFront
At its NewFront presentation to some 450 advertisers and agencies 4/24 in NYC, AOL announced plans to launch an online video network that lump...
NBC asking $1M for Thanksgiving-Night NFL game ads
Upfront climate getting hot: NBC is asking for a whopping $1M per ad in its new Thanksgiving-night NFL broadcast. NBC will attempt to get...
YouTube debuts Google AdWords for video
In a post this week on the YouTube blog, Baljeet Singh (group product manager) introduced Google AdWords for video. Up to now, YouTube has...
DHL Express “Delivers the World Faster” with radio in Chicago
The world's leading international express services provider has invested to enhance and expand its pick-up and delivery services in the Chicago area. Amid the...
P&G launches “Thank You Mom” in anticipation of Olympics (video)
Procter & Gamble, an Olympic Partner, launched their nationwide P&G Thank You Mom campaign today, in celebration of 100 days to go until the...
AdSafe to integrate media data into Nielsen Online Campaign Ratings
Nielsen and AdSafe Media will integrate AdSafe’s ad safety ratings, contextual analysis and viewability measurement into Nielsen Online Campaign Ratings. Nielsen will use AdSafe...
Bud Light, Subway integrate with “Corazon Valiente”
Telemundo Media signed Bud Light and Subway restaurants to the latest branded entertainment activations in its newest action-packed, original primetime telenovela "Corazón Valiente" (Fearless...
Tacher signs Tan Talk Radio Network
Independent rep firm The Tacher Company has aligned with the TanTalk Radio Network consisting of six radio stations in three states. The Tan Talk...
Shaw’s signs with Red Sox Radio Network, WEEI
Entercom Communications and Shaw’s Supermarkets are continuing their relationship with WEEI Sports Radio and the Red Sox Radio Network with the launch of the...
The Tacher Company signs Florida Talk Radio
The Tacher Company does it again—this time signing Florida Talk Radio, LLC’s News-Talk WSRQ 106.9 FM/1220 AM in the Sarasota-Bradenton, FL market. Along with...
AOL offering GRP guarantees for online video
As the digital content NewFronts approach, AOL will offer marketers guaranteed audience delivery for online video ad campaigns bought across its properties. This is...
Media Monitors debuts local Internet ad data
Media Monitors has unveiled a new service: local Internet ad tracking intelligence available in the suite of analytical services already offered for radio, TV,...
NFL to allow casino ads over next two seasons
The National Football League will allow teams to accept advertising from casinos during the next two years. A memo sent to all 32 teams...
WPP gives preferential treatment to DG, 24/7 Media partnership
DG, the world's leading ad management and distribution platform, announced today a strategic partnership for deeper collaboration in ad technology between MediaMind, its online...
Yahoo, Ford launching web reality series
The new Ford Focus Electric campaign will be entirely digital and run entirely on Yahoo, which plans to launch the Focus Electric-sponsored "Plugged In"...