RAB unveils first F.C.T. report
The closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays—so says a new RAB study. Radio...
Univision offers “One for All” at 2013 upfront
Univision is unveiling its 2013-14 programming lineup at its annual upfront presentation in New York 5/14 with more than 30 new shows. The emphasis...
Ball Park launches “So American You Can Taste It”
The new effort via Y&R New York celebrates the enjoyment of biting into a perfectly-grilled, juicy Ball Park Frank while paying tribute to the...
AT&T AdWorks signs Cox Media
The agreement offers TV ad buyers access to Cox Media’s inventory through the AT&T AdWorks Television Audience Network (TAN). The advertising platform creates a...
LendingTree launches new campaign
LendingTree, the nation's leading online source for competitive home loan offers, says the effort will run nationally across TV, radio, print, online, direct marketing...
Wendy’s sponsors iHeartRadio concerts
Wendy's and iHeartRadio will host a series of live concerts, kicking off with Fitz and the Tantrums on 5/29, followed by Twenty One Pilots...
The Tacher Company signs Port Broadcasting
Independent rep firm The Tacher Company’s Boston office will serve as Port Broadcasting’s exclusive national rep. The group operates WNBP-AM, WNBP-FM, and WWSF-AM and...
Telemundo announces integrations for “La Voz Kids”
Telemundo Media announced a deal securing exclusive category sponsorships with AT&T, Ford and State Farm for the new singing competition
Magna Global: 2.4% growth for US in 2013
Magna GlobalMagna Global says the US ad market is accelerating gradually, following a weak first quarter. Ad revenues are expected to grow 0.4% this year, or 2.4% excluding cyclical Political and Olympic (P&O) spending, in line with previous expectations. Magna Global is upgrading its 2014 forecast to 5.9%, or 3.8% excluding cyclical P&O spending, as the economic prospects appear more robust. Digital media will be the only category to grow significantly this year. Magna Global's 2013 estimates are slightly down from those reported in January.
Daily’s Cocktails launches new television campaign
Daily’s Cocktails is supporting a new wave of tropical and light pouch products with new packaging, television spots, and promotions. Daily’s has introduced Bahama...
Nielsen Catalina Solutions signs Crown Media
Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, is acquiring a license to the analytical data needed to put its...
Latino populations growing fastest “Where we aren’t looking”
The Latino population in the U.S. is growing—and in places many people might not be looking. While historically Hispanic-designated market areas (DMAs) like Miami...
Can radio adopt smart hyperlocal strategy?
The concept of hyperlocal is finally starting to get some recognition in the Radio world. For the past 5 years, Radio seems to have paid little attention to Newspaper’s struggle with hyperlocal. Radio could have learned much by watching how print folks were fumbling hyperlocal. Radio could have used newspaper as an indicator of how NOT to do hyperlocal.
What is hyperlocal? According to Wikipedia, hyperlocal is “online news or content pertaining to a town, village, single postcode or geographically defined community.
Digital NewFronts kick off this week
InternetThis year the digital “NewFronts” are facing higher expectations, as more companies are spending more money for the second annual “official” event in NYC. Last year, Google, Hulu, Yahoo and others made glitzy presentations to advertisers. There will be plenty of the same this week as 18 digital content providers take on TV's upfront.
Hyundai pulls suicide ad (video)
Hyundai pulled a suicide ad 4/25 amid outcries from the public. The online effort featured a man trying to commit suicide