UK taking aim at payday lenders
The companies in the UK that offer high-interest short-term loans to consumers have attracted the attention of authorities seeking to hem them in, and...
FTC wants search engine ads labeled
The Federal Trade Commission has sent an advisory to search engine providers reminding them that if one of the results produced from a search is a...
Acura to launch “Made for Mankind”
Acura says its biggest advertising campaign ever will support the launch of its all-new 2014 MDX SUV. “The Extremely New MDX — Made for...
Fox Cable completes upfront
According to Fox Cable Networks (FCN) Advertising Sales President Lou LaTorre, they have concluded this year’s upfront negotiations. Fox Cable Networks is a unit...
Trials begin to measure TV, online ad performance
Nielsen announced a step forward for multi-platform ad measurement in the UK, with public beta trials for its Nielsen Cross-Platform Campaign Ratings service. Brands...
Yangaroo introduces “Connector”
Yangaroo announced the beta launch of “Connector,” the newest feature of Yangaroo Advertising, a web-based service that enables agencies and advertisers to deliver high-quality...
Top 100 US ad spenders up 2.8% in 2012
The 100 Leading National Advertisers spent an estimated $104.5 billion on advertising in the US in 2012, up 2.8% from 2011, according to Ad Age DataCenter's analysis. That represented the lowest growth rate since the ad recovery began in 2010 and left total spending still shy of pre-recession levels.
Sears/K-Mart exec talks on social immediacy
Advertisers that want immediacy opportunities need to have a comprehensive plan in place to quickly “amplify” a message, according to Sears Holdings executive Adriana...
Shazam launches new TV metric
Brands use Shazam for TV to “continue and complement” their 30-second spots in several minutes of engagement on smartphones, iPads and tablets. At Cannes...
Bid4Spots.com hits 10,000-advertiser mark
Bid4Spots, the competitive online marketplace offering businesses discounted radio ad inventory through
Aetna launches new radio, TV effort
Aetna Insurance is trying to find out the different answers to the question "What's Your Healthy?" through a national, integrated campaign and interactive website, www.WhatsYourHealthy.com, where consumers can share their personal "healthy."
Zillow debuts new national TV Spot
Zillow, the real estate information and home-related marketplace, has rolled out a new TV spot via Deutsch LA as part of the company's first-ever...
AOL adding Realeyes emotional tracking
Talk about real-time media measurement: AOL is unveiling a new platform that enables brands
CCME forms “Creative Advisory Council” for radio ads
Clear Channel Media and Entertainment has formed a Creative Advisory Council with senior ad agency execs including Jeff Benjamin, CEO of JWT North America;...
TWC Media launches “That’s How”
Time Warner Cable Media’s new client solicitation campaign and corporate philosophy “That’s How,” has transformed TWC Media’s positioning by providing the greatest value through...