Shaw’s signs with Red Sox Radio Network, WEEI


Boston Red SoxEntercom Communications and Shaw’s Supermarkets are continuing their relationship with WEEI Sports Radio and the Red Sox Radio Network with the launch of the “From Deli to Dugout Sweepstakes.” The in-store campaign will offer Shaw’s customers a chance to win prizes throughout the baseball season.

Similar to last year’s initiative, this year’s weekly sweepstakes will reward one lucky customer each week for buying specific Dietz & Watson items with their Shaw’s Rewards Card. The promotion is designed to highlight the high-quality deli offerings that are available to Shaw’s customers every day by featuring a different Dietz & Watson deli item each week of the season. Shaw’s Rewards Card members who purchase the deli item of the week will receive automatic entry into the “From Deli to Dugout Sweepstakes” with a chance to win great prizes, including the opportunity to watch batting practice on-field, and the chance to get their name displayed on the jumbotron.

 “We are so pleased to have such a perfect broadcast partner. Shaw’s regional footprint and importance within the lives of New Englanders mirrors what we offer on WEEI and the Red Sox Radio Network. It’s a commitment to our communities and to the people who live there,” said Jeff Brown, VP/Market Manager Entercom Boston.

Beginning 4/13, all customers who use a Shaw’s Rewards Card to purchase a qualifying deli item at participating Shaw’s Supermarkets and/or Star Market locations will be automatically entered into the sweepstakes. The contest runs through 9/27.