American Urban Radio Networks (AURN), the largest African American owned radio network company in the country and Entravision Solutions, a national sales and marketing organization specializing in Spanish-language media platforms, announced a joint sales agreement with the introduction of the “VIDA*URBANA” Radio Network (VURN).
VURN, combining AURN’s 300 Urban affiliates with over 300 of Entravision’s Spanish-language affiliates, is now the largest multi-cultural, multi-media platform reaching both the African American and Latino audiences in the U.S. Additionally, the sales organizations from both will collaborate to develop new business opportunities among radio and non-radio advertisers for VURN.
“With minorities representing 35% of the country’s total population and African Americans and Hispanics accounting for 82% of all minorities, it is imperative that we educate the advertising community about the importance of reaching the African American and Latino communities,” said Howard Eisen, President of Network Sales for AURN. “Through this partnership, we will increase our presence in the marketplace and provide the advertising and marketing community with new opportunities for reaching this growing diverse audience.”
“Our partnership with American Urban Radio Networks reflects our commitment to further strengthen our growing sales and marketing platforms,” said Walter F. Ulloa, Entravision CEO. “With the creation of VURN, we are leveraging the strength of both the Entravision and AURN networks to create a truly unique national marketing platform for advertisers, which will allow them to directly reach Latino and African American consumers.”
