Parents Television Council targets AAMCO
The Parents Television Council is calling on its members to contact AAMCO for sponsoring FOX’s Animation Domination High-Def (ADHD) programming block that has shown...
GroupM revises ad spend forecast downward
GroupM has updated its biannual worldwide measured ad spending forecast for 2013 downward to $507 billion reflecting a 3.4% growth rate compared to the...
Rentrak signs Ace Marketing
Rentrak announced a multi-year StationView Essentials contract with Ace Marketing, a local advertising agency in Bakersfield, CA. The agency will use Rentrak's local TV...
DG selling TV ad delivery business
DG, which bills itself as an ad management provider, has entered into an agreement to sell its television ad delivery business to Extreme Reach,...
Pac–12 Networks launches campaign to drop DirecTV
The campaign, dubbed “Compare,” contrasts the exciting Pac-12 football action a fan will see on Pac-12 Networks with what they won’t see on DirecTV. Via San Francisco-based BarrettSF, the effort will be featured on digital, print, outdoor and radio--and across all Pac-12 member university platforms. Entering its second season of covering Pac-12 football, Pac-12 Networks is distributed on more than 50 video providers across the country, including three of the four largest.
IAB: NewFronts sparking streaming video spend
One in three buy-side attendees of the 2013 Digital Content NewFronts say the internet ad industry marketplace positively impacted their plans for digital video...
La Quinta branches out to new screens
Consumers are branching out to new screens and increasing the number of media hours in their days—and marketers are following suit. Advertising on digital...
Hurricane Sandy ad contract under scrutiny
The "Stronger Than The Storm" TV commercials starring New Jersey Gov. Chris Christie and his family are providing a near $5 million windfall of...
Facebook to sell “TV-style” ads
Facebook plans to sell TV-style commercials on its site for as much as $2.5 million a day, according to a Bloomberg report. The world’s...
Female Hispanics detailed in Nielsen report
With a projected buying power slated to reach $1.5 trillion by 2015, Hispanics are an important group for marketers, and leading the growth within...
Industry & Services ad category up 29% in Q1
Even though global ad spending has grown only moderately on a year-over-year basis, 2013 has proven to be a year to spend for select...
Moody’s looks at Omnicom’s merger with Publicis
Moody's Investors Service has affirmed the Baa1 senior unsecured and Prime-2 commercial paper ratings of Omnicom Group following the recent announcement that the company...
Tacher signs The Original Company
Independent rep firm The Tacher Company has aligned with The Original Company and their 14 radio stations. They include: WFIW-A/FM, WOKZ-FM (Fairfield, IL), WTAY-AM,...
Borrell: 2013 Auto Advertising Outlook
A new study from Borrell Associates says there will be an increase in automotive ad spend, but those dollars will continue to move away...
Vine introduces six-second video ad
Twitter's red-hot video sharing service, Vine, is drawing marketers looking for an ad format that's catchier than an image but more user-friendly than a 30-second video. Vine, launched in October 2012 and bought by the social media giant this past January, initially set out to be a mini-video sharing application for everyday users. But it has gained major popularity among advertisers for content marketing and brand promotion, having garnered a total of 13 million users across the globe, reports Fortune.