Q1 global ad spend detailed
According to Nielsen’s quarterly Global AdView Pulse report, the first quarter of 2013 held few surprises for media sectors
AURN, Entravision Solutions form “VURN”
American Urban Radio Networks (AURN), the largest African American owned radio network company in the country and Entravision Solutions, a national sales and marketing...
The Tacher Company signs Steckline Comm.
Independent rep firm The Tacher Company has aligned itself with Steckline Communications as the station group’s national rep. The group operates the only locally...
KFC campaign aligns with Adult Swim
Last summer, KFC changed the game for bite-sized chicken with its introduction of Original Recipe Bites. A year later, the brand is turning up...
AFT launches six-figure campaign (audio)
The 1.5 million-member American Federation of Teachers launched a six-figure radio, online and print ad buy 7/22 in Washington, D.C., and the Virginia congressional...
Smartphone/tablet users and TV-content apps
New research from Parks Associates shows consumers are developing preferences for TV-content apps as more smartphone and tablet users are using TV-channel apps from networks like MTV, Nickelodeon, and USA Network and apps for shows like "Glee" and "The Walking Dead." The firm finds 14% of smartphone/tablet users surveyed in Q1 have recently used a TV-content app and nearly 75% of these users are satisfied with this app experience.
Latin America, Asian Nations lead ad growth
Advertising spend continues to rebound globally, though increases slowed in the first quarter of 2013. According to Nielsen’s quarterly Global AdView Pulse report, global...
NJBA addresses threat of changing ad cost deductions
Sen. Max Baucus (D-MT), chairman of the Senate Finance Committee, and Sen. Orrin Hatch (R-UT), after
State Insurance Exchanges launching TV ads (video)
The first TV ads from state-run health insurance exchanges created under The Affordable Health Care Act have launched in Oregon, Kentucky, Colorado and Connecticut....
Boost Mobile launches “You Earned It”
Via 180 LA, Boost Mobile debuted the first of three national TV spots in the “You Earned It” campaign. The effort aims to reverse...
President, wife used in gay marriage radio ad
Gay marriage advocates are going on the air with an endorsement from President Obama. Illinois Unites for Marriage Equality is running an ad on...
The Tacher Company signs GEOS Comm.
Independent rep firm The Tacher Company has aligned with GEOS Communications which O&Os three stations in the Wilkes-Barre/Scranton, PA market. GEOS Communications Stations include:
WNKZ...
Ohio Right to Work opponents launch campaign (video)
In light of the Right to Work, or “Workplace Freedom,” efforts in that state’s legislature, a pro worker group is taking a proactive approach...
Global mobile ad revenues up 83% in 2012
The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS revealed global figures for mobile ad revenue leaped a massive 82.8% to...
Obamacare ads launching in Ohio, Virginia (video)
The initial rollout of $700,000 in TV and online ads begin 7/9 in Virginia and Ohio. The buy, which includes both pro- and anti-Obamacare...