The modern digital consumer profiled
A study conducted by GroupM Next of the modern digital consumer journey revealed six segments exist of consumers who exhibit similar behaviors and intent....
Borrell report assesses local digital sales
Borrell Associates’ latest report, “2013 Update: Assessing Local Digital Sales Forces,” covers their latest survey of sales managers and has uncovered some interesting revelations...
Viamark Advertising initiates franchise offering
Viamark Advertising (www.viamark.com), the leading ad agency franchise company with corporate offices in Plymouth, MA and New Bern, NC as well as 12 franchised...
Focus 360 signs Dr. Joy Browne
Focus 360 now has exclusive national ad sales representation of The Dr. Joy Browne Radio Program, the longest running nationally syndicated radio show of...
CBC Radio 2 now allowing ads
The CBC has been given permission by the CRTC to introduce advertising on some of its radio networks, breaking a four-decade tradition of commercial-free...
The Tacher Company signs Bicoastal Media
Independent rep firm The Tacher Company announced a national representation agreement with Bicoastal Media of Eugene, Oregon. The stations are KPNW AM News Talk;...
AdLarge Media, Sports USA kiss, re-up
AdLarge Media and Sports USA Media have settled their differences and extended their relationship. A pending suit has been dismissed as a misunderstanding. So...
Jaguar launches “Your Turn”
The global campaign is for the launch of its definitive sports car - the F-TYPE. As Jaguar's first new true sports car model in...
Insights on Internet radio campaigns
TargetSpot, the largest digital audio ad network, released the results of campaigns for Auto, Retail, Banking, and Insurance advertisers, showcasing
SKYY Vodka debuts “Be Part of the Art”
Via Lambesis of La Jolla, CA, he TV and social media campaign will support new “SKYY Infusions Moscato Grape,” the first-ever Moscato grape infused...
RAB re-launches website
The RAB says the new site was created with today’s mobile salesperson in mind, via a responsive design that automatically reacts to a visitor’s...
Radio still strongest media for auto advertisers
Revenues from the automotive category may have softened in Q1 but the medium continues to be the top performer for the amount of time planned vehicle purchasers spend with any media, says a Media Audit report. As well, the RAB just came out with a study that says the closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays. Radio also plays a dominant role, whether people are considering a vehicle purchase, or spending time in a vehicle. To that end, The Media Audit finds planned vehicle purchasers spend more than 20% of their day with radio compared to second ranked internet (no email) at 18%. The study was based on 68,401 adults interviewed in 87 markets in 2012.
“Pure Michigan” targets beer tourists with radio (audio)
The Michigan Economic Development Corp. (MEDC) announced a new radio spot in major media markets in Ohio, Illinois, Indiana, Missouri and Ontario, that will...
Wendy’s launches “The Mucho Mejor”
Wendy’s is rolling out a new wave of multimedia Hispanic advertising this week to form a stronger connection with this fast-growing demo, now 17%...
Pandora offering e-biz integration to buying platforms
Pandora unveiled a new e-business ad technology solution that will allow for frictionless planning and buying for media buyers. The new platform seamlessly integrates...