Dennis Miller signs Regal Assets
Comedian Dennis Miller, host of Dial Global’s nationally syndicated radio program, "The Dennis Miller Show," will be endorsing Regal Assets on his show as...
The Tacher Company signs Lynchburg Radio Group
Lynchburg Radio Group Stations include WKHF FM, WIQO FM and WXCF FM in the Lynchburg-Roanoke Virginia market. Tacher is now the group’s national sales...
Bring big data to TV buying TV audience fragmentation
May marks a time of year when advertisers, media agencies and networks crouch to their starting-block positions in anticipation of the start of TV’s...
Dish CEO responds to network criticism of “Auto Hop”
Dish Network says it has “respect” for broadcast networks after executives at NBC and Fox criticized and questioned its rollout of Auto Hop, a...
GM to pull Facebook advertising; Ford to increase
General Motors will cease running paid ads on Facebook, according to The Wall Street Journal. GM execs had determined its advertising on the social...
Tequila Avion launches first TV campaign (video)
“Choose Pleasure” is the tagline of Tequila Avion’s first-ever TV campaign, via Walton Isaacson New York. The effort includes 60-, 30- and 15-second ads,...
Networks not a fan of DISH’s “Auto Hop”
During the NBC’s upfront presentation 5/14 at Radio City Music Hall, NBC Broadcasting Chairman Ted Harbert told the audience that Dish's new DVR commercial...
Amstel Light launches “Savor Complexity”
The campaign highlights the surprising complexities of simple items such as the burger, pigeon, dart board, umbrella and ping pong, encouraging consumers to consider...
Comcast patent could deliver ads to DVR viewers who skip spots
Comcast has developed new technology that would allow it to deliver ads to subscribers who skip commercials in TV shows recorded on DVR, according...
Local TV broadcasters’ digital political ad opportunity
Industry experts and market watchers agree: The 2012 elections promise to set new records for ad spending, with broadcast television leading the field of...
Starcom/Tapestry signs “Forefront” deal with Univision
Starcom USA and its multicultural agency Tapestry have finalized its first 2012-2013 upfront deal with Univision. It’s the largest single-agency upfront deal ever conducted...
Vita Coco signs Texas Rangers’ Josh Hamilton for radio effort
Vita Coco, the country’s best-selling fresh coconut water brand, announced a new partnership with Texas Rangers’ Josh Hamilton. Hamilton is the Rangers’ star outfielder...
Walgreens chooses GSD&M as new AOR (video)
This, after a review that didn’t include the seven-year incumbent Downtown Partners Chicago. The $254 million-dollar account (per Kantar Media) went into review three...
Johnson & Sekin launches radio effort for Caliber Collision (audio)
Johnson & Sekin, the full-service agency owned by industry veteran creative team Kent Johnson and Chris Sekin, launched a radio campaign for Caliber Collision,...
mike’s hard lemonade launches multimedia effort
mike’s hard lemonade’s new campaign delivers the message: different is refreshing in life and in a beverage. The brand’s new multi-million dollar campaign includes...