Nielsen beefs up online ad measurement with Vizu buy
Vizu enables advertisers and publishers to assess and optimize online advertising effectiveness. This acquisition will build on Nielsen's online and cross-platform advertising campaign measurement...
2012 campaign ad spend besting 2008 record
President Obama, Mitt Romney, and their allies are spending money at a faster pace than the final weeks of the 2008 presidential election. The...
Global ad spend up 3.1%
After a strong finish to 2011, global ad spend continued to rise in the beginning of 2012: up 3.1% compared to Q1 last year....
Geico spent nearly $1 billion in ads last year
Geico, which spends the bulk of its ad spend on television, outdoor and the internet, spent $993.8 million for marketing in 2011, according to...
Walmart signs on as “Masterchef” sponsor
Here’s the next effort to promote Walmart steaks—after the current campaign which features unsuspecting diners in fine restaurants: "Tonight, you're eating Walmart steak!" Fox...
GM moving ad dollars to smaller cable nets
General Motors agreed to spend money in the TV upfront negotiations but has come away with deals that moved its advertising out of top-tier...
#InTheBlack campaign launches from BET consortium (audio)
The consortium is launching a multimedia effort highlighting the power of the Black consumer and
Jiffy Lube campaign says “Leave Worry Behind” (video)
Via JWT Atlanta, Jiffy Lube recently launched a new national campaign, "Leave Worry Behind," which highlights the company's commitment to delivering a worry-free vehicle...
Concerned Women for America launches $6M campaign
A conservative women’s group on Wednesday launched a $6 million ad campaign in presidential battleground states criticizing President Barack Obama’s health care reform law.
The...
U.S. adspend to grow to 3.6% in 2012
Given the current economic conditions and expected ad market, ZenithOptimedia is projecting a 3.6% increase in ad spending for 2012. As we move further...
Mundofox signs Toyota, T-Mobile, L’Oréal
MundoFox, Fox’s Spanish-language broadcast network slated to launch in August, has already secured L’Oréal USA, Toyota and T-Mobile as major advertisers/charter sponsors for the...
Chrysler joins in “The Dark Knight Rises” promotion
Warner Bros. Pictures and Chrysler have teamed up to bring fans the opportunity of a lifetime surrounding the 7/20 release of “The Dark Knight...
US ad spend increased 2.6% in Q1
Total ad spend in the quarter increased 2.6% from a year ago and finished the period at $32.9 billion, according to data released by...
Twitter airs first TV spot (video)
The company aired its first ever television commercial during the Pocono 400 NASCAR race on 6/10. The ad, which encouraged NASCAR fans to "see...
XBox Live signs first NUads advertisers
Microsoft announced the official rollout of NUads on Xbox LIVE, making the new interactive TV ad format available for sale to all advertisers. Toyota,...