Moody’s looks at Omnicom’s merger with Publicis
Moody's Investors Service has affirmed the Baa1 senior unsecured and Prime-2 commercial paper ratings of Omnicom Group following the recent announcement that the company...
Tacher signs The Original Company
Independent rep firm The Tacher Company has aligned with The Original Company and their 14 radio stations. They include: WFIW-A/FM, WOKZ-FM (Fairfield, IL), WTAY-AM,...
Borrell: 2013 Auto Advertising Outlook
A new study from Borrell Associates says there will be an increase in automotive ad spend, but those dollars will continue to move away...
Vine introduces six-second video ad
Twitter's red-hot video sharing service, Vine, is drawing marketers looking for an ad format that's catchier than an image but more user-friendly than a 30-second video. Vine, launched in October 2012 and bought by the social media giant this past January, initially set out to be a mini-video sharing application for everyday users. But it has gained major popularity among advertisers for content marketing and brand promotion, having garnered a total of 13 million users across the globe, reports Fortune.
CCME pulls ads for womens health clinic (audio)
Clear Channel, has pulled two ads for a Kansas women’s health clinic off the air after claiming the radio spots violated the company’s decency standards. The South Wind Women’s Center in Wichita opened in the wake of the 2009 murder of George Tiller to ensure women had continued access to comprehensive reproductive health services in in the state, which is exactly what they advertised in the radio spots, reports Salon.com.
Publicis to merge with Omnicom
Publicis Groupe and Omnicom Group agreed to merge in an all-stock transaction to create the world’s largest advertising
Publicis Groupe, AOL to deliver live internet ads
It will be the industry’s first global live advertising partnership for the multiscreen era: “PAL” (Publicis AOL Live) will be co-managed by AOL and Publicis Groupe and will offer marketers an end-to-end solution to deliver and manage live advertising on a global basis to digitally connected consumers. Live advertising caters best to mobile and social media, giving brands immediate live connections that consumers expect and react powerfully to, based on content cues, location and more.
Obamacare campaign to cost $700 million
As President Barack Obama's health care law moves from theory to reality in the coming months, the total amount to be spent nationally on...
Katz ending national sales for Radio One
They may still re-up in the end, but in a form 8-K with the SEC, Radio One says it would no longer be
Q1 global ad spend detailed
According to Nielsen’s quarterly Global AdView Pulse report, the first quarter of 2013 held few surprises for media sectors
AURN, Entravision Solutions form “VURN”
American Urban Radio Networks (AURN), the largest African American owned radio network company in the country and Entravision Solutions, a national sales and marketing...
The Tacher Company signs Steckline Comm.
Independent rep firm The Tacher Company has aligned itself with Steckline Communications as the station group’s national rep. The group operates the only locally...
KFC campaign aligns with Adult Swim
Last summer, KFC changed the game for bite-sized chicken with its introduction of Original Recipe Bites. A year later, the brand is turning up...
AFT launches six-figure campaign (audio)
The 1.5 million-member American Federation of Teachers launched a six-figure radio, online and print ad buy 7/22 in Washington, D.C., and the Virginia congressional...
Smartphone/tablet users and TV-content apps
New research from Parks Associates shows consumers are developing preferences for TV-content apps as more smartphone and tablet users are using TV-channel apps from networks like MTV, Nickelodeon, and USA Network and apps for shows like "Glee" and "The Walking Dead." The firm finds 14% of smartphone/tablet users surveyed in Q1 have recently used a TV-content app and nearly 75% of these users are satisfied with this app experience.