Global TV spend up in 1H
TV kept its position as the front-running media format for advertising in the second quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse...
Nissan, Chevrolet break into TV Spot Ten
Last week in the Media Monitors SPOT TEN, ABC TV Network regained #1 with 19,535 spots promoting their brand. Univision slipped into #2 with...
Toys”R”Us unveils Christmas campaign
Toys"R"Us has unwrapped its 2013 holiday marketing plans, including a new radio and TV campaign that will allow parents and gift-givers to experience the magic of Toys"R"Us through children's eyes. The company provided RBR-TVBR details on the buy:
Report: Programmatic buying to triple by 2017
According to Magna Global research, programmatic buying of digital media inventory will reach $7.4 billion this year in the US, of which $3.9 billion will be transacted through Real-Time Bidding (RTB), and another $3.5 billion will be transacted through other programmatic/automated platforms (including social media). Programmatic buying is the automation of the buying and selling of desktop display, video and mobile ads using real-time-bidding.
Latinas turn to digital for purchase decisions
As consumers, U.S. Latinas are readily using digital platforms to steer their decision-making—both online and off—according to a recent report by Nielsen. Eight out...
The Tacher Company signs WOLF Radio/Foxfur
Independent rep firm The Tacher Company has aligned itself with WOLF Radio Inc. and Foxfur Communications LLC as the station groups’ exclusive national rep....
LA radio sees September spike
The Southern California Broadcasters Association is reporting a September total market revenue surge of 7.2%, based on Miller Kaplan numbers. While projected revenue from...
First half global ad spend up 2.8%
Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on...
Walmart back in the game
We had some shifts in the Media Monitors TV Spot Ten for last week. Univision moves from #2 to #1 with 21,376 spots. ABC...
State Farm sponsors Z100’s Hometown Hero competition
Clear Channel’s CHR Z100 (WZHT-FM) New York announced the launch of Z100’s 4th annual Hometown Hero competition presented by State Farm and powered by...
Lincoln launches multimedia effort for MKZ Hybrid
The Lincoln brand will target luxury competitors such as Lexus in a new campaign that launched 10/9. The effort, which spans television, radio, print...
Oneida Nation to run radio ads before Redskins game
A month after the Oneida Nation in Wisconsin protested the Redskins name before the team faced the Packers in Lambeau Field, its tribal members...
Telemundo partners with State Farm, Ford, Walmart
Telemundo Media announced deals securing exclusive category sponsorships with State Farm, Ford and Walmart for the third annual “2013 Billboard Mexican Music Awards” (“Premios...
CRE: Ratings falling out of 10% benchmark range
Local broadcast and cable ratings increasingly are falling outside the traditional 10% benchmark error range that has served as the mainstay used in media...
AdLarge’s ROI Network makes waves
AdLarge’s ROI Network has shaken up the network ranking from Nielsen Audio’s RADAR 118 in a recently released external special tab. A newcomer to...