Westwood One re-ups with Weather Channel
It’s a multi-year contract extension with The Weather Channel for ad sales representation. The renewal runs through 2016. The Weather Channel provides daily, customized...
Unleashing cross-platform: The tip of the spear
I recently spoke at Advertising Week for a presentation titled “Unleashing Cross-Platform: The Tip of the Spear in Planning, Executing and Measuring Multi-Screen Platform...
Nielsen launches Nielsen Buyer Insights: Precision Marketing
It’s a new digital measurement service that enables the activation and measurement of online
Colgate brightens up the TV Spot Ten
In the Media Monitors TV SPOT TEN, Univision remained on top with 24,431 spots. WALMART grew from #5 to #2 with 21,539 spots, while...
Deutsch LA chooses Comcast AdDelivery for spots
IPG’s Deutsch LA is now delivering commercials for select clients with Comcast AdDelivery, the two companies announced. Deutsch LA will initially be using Comcast...
Mattel launches Hispanic effort for the holidays
It’s the toymaker’s first Spanish-language multi-brand marketing campaign. Launched 11/1 in Los Angeles, Houston and Miami, “toy feliz” (www.toyfeliz.com) is a 100% Hispanic-oriented effort,...
Wal-Mart and L’Oreal in the TV Spot Ten
Last week Univision took #1 with 23,742 spots in the Media Monitors TV SPOT TEN. ABC TV Network slipped to #2 with 20,516 spots,...
GoDaddy details some of Super Bowl campaign
For a 10th year in a row, GoDaddy is in the Super Bowl line-up. The web platform for small businesses has bought two thirty-second...
Buffalo Wild Wings gets brand lift
More than one-fourth of the world’s ad dollars spent are on fast-moving consumer goods like quick-service and casual dining restaurants, and new ad formats...
AdLarge re-ups with Sports USA for ad sales
AdLarge Media has extended its agreement for exclusive national ad sales representation of Sports USA’s live play-by-play coverage of NFL and NCAA football through...
Global ad spend up 3.5% in Q2
Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5% in Q2 2013 and 3.5% on a year-over-year basis for the...
Toyota, Chevrolet and Ford dealers accelerate
Last week in the Media Monitors TV SPOT TEN, Automotive sped up their use of TV. ABC TV Network maintained #1 status with 19,971...
Volkswagen has the funniest ad so far this year
Ace Metrix, television and video advertising analytics provider, has listed the leading contenders for funniest ads of 2013. Volkswagen’s “Choose Wisely” ad topped the...
MediaVest, Google sign major ad placement deal
Outside of the usual digital UpFronts in May, Google has signed its biggest cross-media advertising
Simulmedia adds Nielsen Buyer Insights
Simulmedia, a targeted television advertising company, has entered into a licensing agreement with Nielsen to add purchase data from Nielsen Buyer Insights (NBI) to...