Regional Reps signs Midwest Communications markets
Regional Reps Corp., the country’s oldest and one of the largest independent sales reps specializing in small and medium market radio stations, has signed...
Dial Global tops RADAR 118 rankers
Arbitron reports in its September 2013 RADAR Radio Network Ratings that nearly 180 million Persons 12+, or approximately 68% of this demographic, heard one...
Absolut launches “Transform Today”
Following its tradition of working with cutting-edge artists, Absolut announced four creative collaborations with French multiartist and musician Woodkid, American digital media artist Aaron...
Gorilla Glue launches TV campaign
In its first major national TV as blitz, Ohio-based Gorilla Glue is airing spots on HGTV, DIY, The History Channel, Animal Planet, Fox News...
The importance of engaging TV shows to ad success
It’s been long understood that better ads yield better results, but two new studies by Nielsen prove that better programs have a significant impact...
Chase celebrates entrepreneurs with new campaign
Chase, one of the nation’s leading banks for American business, has launched “Mission Main Street,” a multimedia campaign that features success stories from a business owner’s perspective. Nominated by bankers for their unique and compelling stories, nine of more than four million businesses Chase serves are part of the campaign. Focused on local markets, the advertising includes digital media, radio, business and trade print publications to deliver the entrepreneurs’ stories directly to other businesses.
AdLarge launches the AdLarge ROI Network
AdLarge Media’s new RADAR-rated network has a heavy concentration in major markets, delivering a core 25-54 adult audience with an equal balance of male...
Sleepy’s launches new campaign
The Sleepy's mattress store chain is debuting the largest ad campaign in the company's 56-year history. The $75-million effort with the tagline "Making the World a Better Place To Sleep" is via Publicis Kaplan Thaler NY. The new campaign also
Marketron’s PayNow service “completes the loop”
Marketron, provider of business software solutions for the media industry, has introduced a new digital bill payment service for advertisers called PayNow that will...
Radio ups YOY reach by 500,000 listeners
According to the RADAR September 2013 Report, radio now reaches 242.2 Million 12+ during an average week. The report shows radio’s audience again increased...
McDonald’s tops the list last week in TV
McDonald’s is putting the peddle to the metal with moves up to #1 running 24,948 spots last week on the Media Monitors TV markets....
US ad spend was up 3.5% in Q2
Total US ad spend finished the period at $35.8 billion, according to Kantar Media. Total spending for the first six months of the year...
State Farm, OMD in NAB/RAB luncheon
The RAB and NAB announced execs from State Farm and OMD will participate in a Q&A at the 2013 Radio Show Advertiser Luncheon. State...
Petco launches $15 million TV, online effort
After years of being the place "where the pets go" and subsequently "where the healthy pets go," Petco is updating its tagline and embarking...
American Restaurant Concepts partners with Jaguars
American Restaurant Concepts, operator and franchisor of Dick's Wings & Grill restaurants, has entered into a partnership with the Jacksonville Jaguars to serve as...