Finding the right mix for promoting Fall shows
As TV networks get ready for the fall season, the promotion of new and returning shows has kicked into high gear, representing a significant...
Old Spice debuts “Believe in Your Smellf” (video)
Old Spice unveiled its new NFL marketing campaign centered around the Old Spice Champion scent lineup featuring Green Bay Packers wide receiver Greg Jennings....
Scripps licenses TiVo’s auto-buying tracker service
Scripps Networks has licensed the TV Auto Ratings platform from TiVo Research and Analytics (TRA) to gain a more granular view into viewers’ car-buying...
President Obama enlists “Harold & Kumar” in web ad (video)
The spot urges supporters to watch the Democratic National Convention's livestream coverage online Thursday. Actor Kal Penn, who plays Kumar in the stoner comedy...
Allstate launches addressable ad campaign
Allstate has launched a new effort for renter's insurance, which will reach TV viewers who rent, rather than own, their homes. The ads, beamed...
Google shutters AdWords for TV
In a blog post, Google VP Shishir Mehrotra says Google is shutting down the online TV ad selling service after five years. After Google...
2012 back-to-school ad themes
Ace Metrix, analytics provider for television and video advertisers, announced the top back-to-school advertisers, a list led by ads for Best Buy, Lysol hand...
Janssen Pharmaceuticals/J&J settle ad case for $181 million
NY Attorney General Eric Schneiderman announced a record $181 million settlement with Janssen Pharmaceuticals and its parent company Johnson & Johnson to resolve charges...
FTC: Ads touting “Your Baby Can Read” deceptive
As part of its ongoing efforts to stop over-hyped ad claims, the Federal Trade Commission has filed false advertising charges against the marketers of...
Advertising on Penn State games is steady
Pennsylvania stations on the Penn State Football Radio Network don't expect to see a loss in ad dollars as a result of the Jerry...
Labor Department spent stimulus funds on Obama MSNBC ads
The Labor Department paid out hundreds of thousands of dollars in federal stimulus funds to a PR firm to run more than 100 commercials...
2012 Radio Mercury Award finalists named
99 diverse radio spots and campaigns have made it to the finals of the 2012 Radio Mercury Awards, which honors outstanding radio created by...
Obama radio ads target Ryan-Romney
There’s a series of new Obama radio ads tailored for eight battleground states. In each state, the Obama campaign has designed very specific one...
Daily Deal sites in the tank with both merchants, shoppers
Daily deal services like Groupon, LivingSocial and Google Offers took off because they seemed to offer something for everyone: small businesses got a novel...
Anheuser-Busch, MLB extend partnership
Budweiser and baseball, two American staples whose history can be traced back to the late 1800s—and it continues. Anheuser-Busch and Major League Baseball Properties...