ANA survey shows demand for programmatic buying education
Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency according to Transparency, Machines, and Metrics; An ANA/Forrester Survey of the Evolution of the Media Buying Industry.
Metropolitan Water launches radio ads in SoCal
Taking to the airwaves in response to current unprecedented drought conditions, the Metropolitan Water District will begin broadcasting
Taco Bell using Ronald McDonalds in new ads
The Yum Brands QSR chain begin airing ads that feature everyday men who happen to have the same name as the McDonald's iconic clown. The campaign is intended to promote Taco Bell's new breakfast menu, which features novelties like a waffle taco—likely directed right at McDonald’s breakfast patrons.
AOL to build cross-screen programmatic ad platform
AOL unveiled plans for a new global programmatic ad platform for brands, agencies and publishers
US ad spend up 0.9% in 2013; radio, TV take a hit
Total ad spend increased 0.9% in 2013 and finished the year at $140.2 billion, according to Kantar Media
Berkshire Hathaway HomeServices launches campaign
Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, launched a national campaign to
FTC commends DISCUS advertising code
In a major report released on advertising in the beverage alcohol industry, the Federal Trade Commission recognized the Distilled Spirits Council for its
Judge denies injunction on Colorado marijuana ads
A federal judge has denied a request for an injunction against Colorado rules restricting advertising by recreational marijuana shops.
Southern Hospitality sponsoring KOA shows
Bourbon Brothers Holding Corp,, restaurant development firm and parent company to Southern Hospitality
iHeartRadio artists perform at 4As event
On 3/17, Clear Channel Media and Entertainment presented “iHeartRadio Artists on the Verge '14” at the
Automotive takes over Top Ten
In the Media Monitors TV Spot Ten last week, McDonald’s once again took the #1 position with 22,434 spots. Toyota moved from #4 up to #2 airing 17,826 ads, while Progressive landed at #3 running 15,587 spots. The US Department of Health and Human Services ran 15,179 announcements that put them at #4 and Walmart was #5 with 14,533 commercials.
CDW’s new campaign: “Smart Growth” (video)
Via Ogilvy & Mather, Chicago, it’s their newest iteration of the serial campaign, “People Who Get IT,” and uses broadcast, online, and social media components throughout March Madness and continuing into the summer. CDW, provider of technology solutions to business, government, education and healthcare, launched “Smart Growth,” on 3/15.
Samsung Galaxy, Chrysler sponsor COSMOS
Fox Broadcasting, Fox International Channels (FIC), National Geographic Channel (NGC) and National Geographic Channels International (NGCI)
McDonald’s maintains crown
In the Media Monitors TV Spot Ten, McDonald’s commanded #1 with 26,076 spots. Progressive leapt up from #6 to #2 airing 16,440 ads, while the US Department of Health and Human Services ran 15,881 to put them in #3 last week. Toyota stayed at #4 with 12,750 spots and AT&T landed at #5 with 12,413 commercials.
Amtrak launches new radio campaign
With ridership at a record 31.6 million in fiscal year 2013, Amtrak is highlighting the choice and benefits consumers have for travel with two new advertising campaigns via Draftfcb New York. The national effort includes radio, print, digital, mobile and out of home media elements. In fiscal year 2013, Amtrak long-distance routes combined had the best year in 20 years with 4.8 million passengers.