Hispanic marketing: completing the circle
They represent 17% of the US population. They’re younger. They have over a trillion in spending
Radio Mercury Awards deadline extended
The Radio Mercury Awards final deadline has been extended to April 30. Entry eligibility is also extended to include radio work that's been broadcast, on-air or digitally, in the 16 months between January 1, 2013 and April 30, 2014. Agencies and radio stations can submit their best radio commercials, campaigns, PSA's, integrated campaigns and innovative radio.
Senators discuss e-cig marketing
With public health concerns regarding the marketing of electronic cigarettes – or e-cigarettes – and the use of the products both on the rise, Sen. Dick Durbin and Rep. Henry Waxman, Ranking Member of the House Energy and Commerce Committee, have repeatedly called on the FDA to promptly issue deeming regulations that would expand the agency’s regulatory authority over tobacco products, including e-cigarettes.
Viacom, Mass Relevance partner for “EchoGraph”
EchoGraph is a social media measurement platform that will track and analyze social activity for
ASCC launching radio, print campaign for RWB Vodka
The Aristocrat Group, a brand management company working to market and distribute the gluten-free American spirit RWB Ultra-Premium
Ocean Media to open NYC office
LA-based Ocean Media, a leading independent media agency, announced significant increases in billings and staffing during 2013 along with a planned expansion to New York City this summer.
Political advertising files to be posted on FCC site
The FCC issued a notice reminding all TV broadcasters that as of 7/1, they will be required to post their political
Comcast AdDelivery, Adstream join forces
The Comcast AdDelivery service and Adstream, a global provider of digital ad distribution solutions, are offering up a global ad delivery platform targeting the needs of global brands. A simplified platform will provide advertisers a fast method for managing and distributing video assets over the industry's most expansive international ad delivery network. This combination of reach and capability supports the global marketer with visibility, control, reporting and management of advertising asset distribution.
Big Pharma pushes allergy products
Last week in the Media Monitors’ TV SPOT TEN, McDonald’s drove through the pack to make it into #1 with 17,418 spots. Progressive pushed up from #13 to #2 with 14,918 ads, while Allegra landed at #3 with13, 616 spots.
Deezer partners with AdsWizz in global deal
Deezer, a leading music-subscription service outside the US, just inked a deal with AdsWizz, technology provider of advertising solutions for the
SpotGenie integrates with Ad-ID
SpotGenie, provider of digital media services to agencies and broadcasters, has completed the integration between their ad management and delivery program and Ad-ID, the ad coding system authorized and supported by the American Association of Advertising Agencies (4A's) and the Association of National Advertisers (ANA).
XAPP Ads launches as interactive audio ad service
XAPPmedia announced the launch of a proprietary technology and end-to-end mobile advertising service for
Media Monitors, Ad-ID pact on union-produced spots
Media Monitors and Ad-ID, the industry standard for identifying advertising assets across all media platforms, announced a cooperative effort to fulfill the
Nissan keeps its grasp on #1
In the Media Monitors TV SPOT TEN last week, Nissan stayed at #1 with 21,295 spots. McDonald’s remained at #2 airing 19,934 spots, while the US Department of Health and Human Services was #3 running 15,757 announcements. TOYOTA was #4 with 15,232 spots and Allegra moved from #16 up to #5 with 15,054 ads.
MRC OK’s viewability as ad standard
The Media Rating Council announced that it will no longer discourage the use of viewable impressions as a











