Return Season in Full Swing
The holiday shopping rush is winding down, but the return season is in full swing.
Nielsen Shifts National TV Ratings Model This Week
Nielsen begins transitioning this week to a new model for national TV ratings.
How Long Will Smartphones Drive Mobile Viewing?
How long will smartphones drive mobile viewing?
Video Becomes ‘New Mobile’ in 2016
IHS: Vvdeo becomes "new mobile" in 2016
Draft Kings, Fan Duel Fight Ill. Ruling
Draft Kings, Fan Duel fight Illinois ruling that declared their business illegal.
Qello & Plenti Debut in Spot Ten
In the Media Monitors Radio Spot Ten last week, Macy's stayed on top for another week
Dealers Drive TV Last Week
In last week’s Media Monitors TV Spot Ten, #1 was the Chevrolet Dealer Association
FTC Gets Serious About Online Native Ad Content
The Federal Trade Commission says native ads must carry clear disclosures.
Macy’s Celebrates #1
On the Media Monitors Radio Spot Ten last week, we have a new #1; just in time for the Holiday season
Retailers Make a Final Push
On the Media Monitors TV Spot Ten last week, Walmart remains at #1 airing 20,084 spots. Macy’s moved into #2
TV Drops, Radio Rises in Q3 Ad Spend
Television advertising spending showed a dramatic drop in the third quarter.
Glenfiddich Testing DISH Programmatic Exchange for TV Ads
The DISH programmatic ad exchange enables real-time bidding.
NYMRAD Cites Radio’s Effectiveness to Advertisers
NYMRAD says the third quarter was bright for radio and its advertisers.
Jared Enters Top Ten
The Home Depot remained in the top spot on the Media Monitors Radio Spot Ten at #1 with 39,615 ads. Geico, right behind at #2
Dealers and Retail Hold Court
In last week’s Media Monitors TV Spot Ten, Walmart remains in command at #1 with 18,630 spots. McDonald’s stayed at #2