Sports Fantasy Sites Get NY Reprieve
FanDuel, DraftKings get reprieve in New York.
How Can Cross-Measurement Help Radio?
How can cross-measurement help radio?
Cross-Measurement Stalled Too Long
Cross-measurement of broadcast across broadcast and online platforms needs to happen.
Radio Cost-Effective for Campaigns
Radio can reach voters.
‘We Get Voters’ Launches
TVB launched campaign to highlight local TV’s ability to reach & influence voters.
SCBA: Pandora’s Biz is Unsustainable, Radio Can Use That
The SCBA says Pandora’s business model is failing & radio can take advantage of that.
Internet, Mobile Ads to Grow at Expense of TV, Desktop
Internet, mobile ads to grow at expense of TV, desktop.
Programmatic Takes Step Forward
Strata and Triton Digital are partners on automated ad buying & selling.
Millennials Moving to Next Life Stage Will Help TV Ad Spend
CBS is bullish on is ad sales for 2016.
Geico & Home Depot Dominate
In the Media Monitors Radio Spot Ten, The Home Depot was #1 once again with 45,305 spots. Geico surged from #6 to #2
Wireless Providers Make Moves
In the Media Monitors TV Spot Ten, Walmart maintained its #1 position with 18,264 spots. McDonald’s jumped up from #11 to #2
Target Marketing to End of Work Week
Target marketing to end of work week.
Cell-Only Households Near 50%
Cell-only households near 50%.
Cyber Monday Spending Bonanza
U.S. online sales grew 14%, on their way to setting a record on Cyber Monday.
Political, Olympics to Boost TV Ads in 2016
MoffettNathanson Research predicts TV will benefit from political, Olympics ads in 2016.