Auto Ad Spend Virtually Flat
RAB tallies radio ad spend for 2015.
Nielsen Acquires Pointlogic to Up Resonance, Reaction Data
Nielsen has acquired marketing software company Pointlogic.
Clinton, Sanders Dominate TV
Media Monitors tracks TV spot buys in top 60 DMAs and finds Clinton, Sanders dominates.
Podcast Listening, Revenues Expand
Bridge Ratings says podcasting listening and revenues grow.
Internet Radio Ad Roster Grows
More advertisers try Internet radio in 2015.
NextRadio Seeks College Street Team
Emmis is looking for college students to be part of the NextRadio street team.
Another Company Sues DMP
DMP counter-sues Radio One and another company sues DMP for lack of payment.
Clinton, Cruz Lead the Pack
Media Monitors has been tracking political radio spot buys in key markets leading up to Super Tuesday through Feb. 28.
New Number One: GEICO
In the Media Monitors Radio Spot Ten last week, GEICO unseated Walgreens for the #1
Nissan Drives into #1
In last week’s Media Monitors TV Spot Ten, the Nissan Dealer Association moved into #1
Why Tribune is Evaluating Every Asset
Tribune execs have confidence in 2016 yet also have financial advisors evaluating the assets.
How Scripps is Prepared to Use Its Large Political Footprint
Scripps execs predict political ad bonanza for television.
Gray: Why Trump Will Buy Political
Gray Television executives reported Q4 and year-end earnings.
Olympics, Elections Get Media General Fired Up for 2016
Media General executives look forward to political and Olympic ad spend in 2016.
Radio Does Reach Millennials
Nielsen says radio reaches millennials best on weekends.