Millennials Moving to Next Life Stage Will Help TV Ad Spend
CBS is bullish on is ad sales for 2016.
Geico & Home Depot Dominate
In the Media Monitors Radio Spot Ten, The Home Depot was #1 once again with 45,305 spots. Geico surged from #6 to #2
Wireless Providers Make Moves
In the Media Monitors TV Spot Ten, Walmart maintained its #1 position with 18,264 spots. McDonald’s jumped up from #11 to #2
Target Marketing to End of Work Week
Target marketing to end of work week.
Cell-Only Households Near 50%
Cell-only households near 50%.
Cyber Monday Spending Bonanza
U.S. online sales grew 14%, on their way to setting a record on Cyber Monday.
Political, Olympics to Boost TV Ads in 2016
MoffettNathanson Research predicts TV will benefit from political, Olympics ads in 2016.
The Home Depot Crown
In the Media Monitors Radio Spot Ten, The Home Depot remains at #1 with 47,451 spots. Walgreens grabbed #2
Walmart Leads Retail
In the Media Monitors TV Spot Ten last week, Walmart remained at #1 airing 24,978 spots. The Chevrolet Dealer Association stayed at #2
Which Tech Sales Are Strong?
Holiday shopping has started off strong.
Some Holiday Ads Leave TV for Social Media
Some holiday ads leave TV for online.
Radio Positioned to Drive Retailer ROI
Pierre Bouvard says radio can help fuel sales for retailers.
Lowe’s – The Home Depot in Top Ten
In the Media Monitors Radio Spot Ten last week, The Home Depot remained at #1
Walmart Stays on Top
In the Media Monitors TV Spot Ten last week, Walmart remained at #1
Consumers Shift Viewing Behavior “Significantly” This Fall
Millennials watch live TV only 30% of the time according to Symphony Advanced Media.