Overall, holiday shopping has started off strong, though increasingly, more purchases are being made online rather than in-store. The Thanksgiving holiday is a good indicator of how the rest of fourth quarter sales will proceed.
Some 39% of U.S. adults planned to shop over the Thanksgiving week, translating into 96 million adults, according to the Consumer Technology Association, which was recently called the Consumer Electronics Association.
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Overall, holiday shopping has started off strong, though increasingly, more purchases are being made online rather than in-store. The Thanksgiving holiday is a good indicator of how the rest of fourth quarter sales will proceed.
