Nielsen: Total Commitment To Total Audience
December 8 was Nielsen 2016 Analyst Day for the global audience measurement giant, and the company put on a highly polished
Another Digital Don’t For Your Clients: Banner Ads
RBR + TVBR Editor-In-Chief Adam R Jacobson can't understand why banner ads are still a thing, since they provide no ROI
How Is Cumulus Getting A ‘Cognitive’ Boost?
Cumulus' three largest clusters have inked deals that provide access to Veritone One's Cognitive Media Platform
Could Radio, TV Be A ‘Third Force’ To Battle Google?
Sir Martin Sorrell, CEO of multinational advertising and public relations giant WPP, sees the need for a third big digital player
CBS Exec Disses Digital, Forecasts Flat ’17
CBS Corp. Chief Research Officer David Poltrack questioned digital's ROI for advertisers and revised upward his FY '17 ad forecast
GEICO TV Jumps to the Top
In last week’s Media Monitors TV Spot Ten, GEICO leapt from #16 to #1 with 20,522 spots
GEICO Gets The Top Spot on Radio
In the Media Monitors Radio Spot Ten last week, GEICO jumped from #4 to #1 with 43,328 spots
How Broadcast Media Can Squelch Snapchat
Is three seconds long enough to establish a valuable brand connection with consumers? RBR + TVBR’s Editor-In-Chief says no way
Walmart, Target, JCPenney Top TV
In last week’s Media Monitors TV Spot Ten, Walmart was #1 with 35,004 spots
JCPenney Powers Radio
In last week’s Media Monitors Radio Spot Ten, JCPenney powered into #1 with 39,551 spots
Chevy Parks at The Top
In last week’s Media Monitors TV Spot Ten, Chevrolet Dealer Association hits #1 with 22,772 spots
Radio’s Edge of Seventeen
In Media Monitors Radio Spot Ten last week, The Home Depot poured it on with 73,966 spots making them #1 again
Are Local TV Political Ads No Longer Effective?
According to a new Morning Consult poll conducted for TVB, winning campaigns benefit from broadcast spot TV efforts
Here’s The Best Ammo Against Facebook For Your Stations
If you believe Gordon Borrell, it’s all about digital. We don’t, thanks to the latest metrics muck-up from Facebook.
GEICO Tops TV Again
In last week’s Media Monitors TV Spot Ten, GEICO returned to the #1 slot with 17,792 spots