FTC Gets Serious About Online Native Ad Content
The Federal Trade Commission says native ads must carry clear disclosures.
Macy’s Celebrates #1
On the Media Monitors Radio Spot Ten last week, we have a new #1; just in time for the Holiday season
Retailers Make a Final Push
On the Media Monitors TV Spot Ten last week, Walmart remains at #1 airing 20,084 spots. Macy’s moved into #2
TV Drops, Radio Rises in Q3 Ad Spend
Television advertising spending showed a dramatic drop in the third quarter.
Glenfiddich Testing DISH Programmatic Exchange for TV Ads
The DISH programmatic ad exchange enables real-time bidding.
NYMRAD Cites Radio’s Effectiveness to Advertisers
NYMRAD says the third quarter was bright for radio and its advertisers.
Jared Enters Top Ten
The Home Depot remained in the top spot on the Media Monitors Radio Spot Ten at #1 with 39,615 ads. Geico, right behind at #2
Dealers and Retail Hold Court
In last week’s Media Monitors TV Spot Ten, Walmart remains in command at #1 with 18,630 spots. McDonald’s stayed at #2
Sports Fantasy Sites Get NY Reprieve
FanDuel, DraftKings get reprieve in New York.
How Can Cross-Measurement Help Radio?
How can cross-measurement help radio?
Cross-Measurement Stalled Too Long
Cross-measurement of broadcast across broadcast and online platforms needs to happen.
Radio Cost-Effective for Campaigns
Radio can reach voters.
‘We Get Voters’ Launches
TVB launched campaign to highlight local TV’s ability to reach & influence voters.
SCBA: Pandora’s Biz is Unsustainable, Radio Can Use That
The SCBA says Pandora’s business model is failing & radio can take advantage of that.
Internet, Mobile Ads to Grow at Expense of TV, Desktop
Internet, mobile ads to grow at expense of TV, desktop.