AdLarge, Marketron Pact On Programmatic
Marketron CEO Jeff Haley tells RBR + TVBR that the new programmatic platform will come either in Q4 2016 or in early '17
Videa Brings Programmatic Platform To TV
The first supply-side programmatic platform "built by broadcasters for broadcasters" has been launched
GEICO TV Back On Top
In the Media Monitors TV Spot Ten last week, GEICO regained the #1 position with 19,760 spots
GEICO Takes Radio, Too
In the Media Monitors Radio Spot Ten last week, GEICO proved it’s a serious advertiser
Entravision Touts Radio At Ad Week ‘Upfront’ Event
The second-annual event allows the media company to tout its radio talent and digital apps to media buyers and advertisers
Is Your Message ‘Marketing,’ Or ‘Convincing’?
"Media Fusion Specialist" Mike Rudd believes marketing is making sure people are well aware of your true brand value
Millennials: Hopeful Aspirations, Harsh Finances
A new EY/Economic Innovation Group study paints a picture of millennials as a generation convinced the economy is failing them.
Digital Content Ratings, Delivered By Nielsen
Media buyers and C-Suite executives gain access to audience estimates for video and text-based digital content
How Radio Can Solidify Itself As A Local Leader
Media research analyst Gordon Borrell has some ideas as to how radio’s role as a long-term local media leader can come to fruition.
Creative That Roars, Built For Radio
A Miami-based ad shop took home seven Cannes Lions in the radio category this year. Find out how
Chevy TV Powers to Top
In last week’s Media Monitors TV Spot Ten, the Chevrolet Dealer Association was #1 with 22,624 spots
Radio Burger Wars
In last week’s Media Monitors Radio Spot Ten, GEICO remained in the #1 spot with 38,647 spots.
VR, Hologram Network Crowd-Sources For Nasdaq IPO
FOTV Media Networks produces and distributes hologram shows, VR, live shows, live broadcasts and premium OTT streaming content.
Marketron Revs Up Its Mediascape Platform
Integration of data from Nielsen, Strata and "Expressway from Katz" into the Mediascape platform is done
Salem’s Spoken Word Stations Get ‘Anchored’
Anchor Dashboard, a product from KMG Networks, will be fully integrated into Salem's Talk and Christian Talk & Teaching stations.