CBS Exec Disses Digital, Forecasts Flat ’17
CBS Corp. Chief Research Officer David Poltrack questioned digital's ROI for advertisers and revised upward his FY '17 ad forecast
GEICO TV Jumps to the Top
In last week’s Media Monitors TV Spot Ten, GEICO leapt from #16 to #1 with 20,522 spots
GEICO Gets The Top Spot on Radio
In the Media Monitors Radio Spot Ten last week, GEICO jumped from #4 to #1 with 43,328 spots
How Broadcast Media Can Squelch Snapchat
Is three seconds long enough to establish a valuable brand connection with consumers? RBR + TVBR’s Editor-In-Chief says no way
Walmart, Target, JCPenney Top TV
In last week’s Media Monitors TV Spot Ten, Walmart was #1 with 35,004 spots
JCPenney Powers Radio
In last week’s Media Monitors Radio Spot Ten, JCPenney powered into #1 with 39,551 spots
Chevy Parks at The Top
In last week’s Media Monitors TV Spot Ten, Chevrolet Dealer Association hits #1 with 22,772 spots
Radio’s Edge of Seventeen
In Media Monitors Radio Spot Ten last week, The Home Depot poured it on with 73,966 spots making them #1 again
Are Local TV Political Ads No Longer Effective?
According to a new Morning Consult poll conducted for TVB, winning campaigns benefit from broadcast spot TV efforts
Here’s The Best Ammo Against Facebook For Your Stations
If you believe Gordon Borrell, it’s all about digital. We don’t, thanks to the latest metrics muck-up from Facebook.
GEICO Tops TV Again
In last week’s Media Monitors TV Spot Ten, GEICO returned to the #1 slot with 17,792 spots
Home Depot Dominates Radio
In the Media Monitors Radio Spot Ten last week, the #1 advertiser was The Home Depot with 62,593 spots
Dolan Family Buys AMG, Launches Metrics Firm
Could the Dolans be putting ComScore, and Nielsen, on notice with launch of set-top box metrics firm?
We Have A Winner … In Presidential Spots
This was the most negative political election cycle in the history of America is now over. Who won in TV spots?
Hillary Tops TV
In last week’s Media Monitors TV Spot Ten, Hillary Clinton For President was the #1 advertiser