Parties in Nielsen vs. Bubba Prepare for Trial
Parties in Nielsen vs. Bubba prepare for trial
Native Ads Confuse Viewers
Native ads confuse viewers
The Gecko Slithers into #1
by Dwight Douglas, Media Monitors
Last week in the Media Monitors Radio Spot Ten, Geico moved into #1 with 52,578 spots. JCPenney was #2 airing...
Dealers Deal in New Year
By Dwight Douglas, Media Monitors
In the Media Monitors TV Spot Ten last week, the Honda Dealer Association took #1 with 22,333 spots. The Nissan...
Changes Take Effect Now for Nielsen TV Markets
Two changes that affect TV ratings measurement have gone into effect.
Global TV Ad Spend Could Hit $233B by 2019
Global TV ad spend could hit $233+B by 2019
Hot Retail Trends for 2016
Hot retail trends for 2016
Trump TV Ad Blitz Reportedly Imminent
Trump TV ad blitz reportedly imminent
Return Season in Full Swing
The holiday shopping rush is winding down, but the return season is in full swing.
Nielsen Shifts National TV Ratings Model This Week
Nielsen begins transitioning this week to a new model for national TV ratings.
How Long Will Smartphones Drive Mobile Viewing?
How long will smartphones drive mobile viewing?
Video Becomes ‘New Mobile’ in 2016
IHS: Vvdeo becomes "new mobile" in 2016
Draft Kings, Fan Duel Fight Ill. Ruling
Draft Kings, Fan Duel fight Illinois ruling that declared their business illegal.
Qello & Plenti Debut in Spot Ten
In the Media Monitors Radio Spot Ten last week, Macy's stayed on top for another week
Dealers Drive TV Last Week
In last week’s Media Monitors TV Spot Ten, #1 was the Chevrolet Dealer Association