Nielsen: Social Media As A TV ‘Like’ Tool
What does social media tell broadcast and cable TV networks about what shows are being talked about the most?
Look At The Huge Growth Rates For Mobile Ad Spend
BIA/Kelsey believes location-targeted content is "a natural fit." How can it help your stations' mobile apps and digital revenue?
Car Dealer Associations Dominate Once Again
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association rose to No. 1
It’s Tax Season Again For Cable TV
In last week’s Media Monitors Cable Spot Ten report, GEICO remained at No. 1
Top Three Advertisers Hold Steady
In last week’s Media Monitors Radio Spot Ten report, iHeartRadio held steady at No. 1
Here’s How C3 Impressions Are Faring For TV
Pivotal Research Group's Brian Wieser has five notable TV consumption observations for the month of December.
Nielsen: A Total Focus On Local TV Measurement
Two top Nielsen Local TV execs discuss total audience ratings in an exclusive round table talk
Local Ads Set For Streamed Super Bowl LI Coverage
It's a go ... or, more precisely, a FOX Sports GO, for local ads in a live stream of the NFL's 'big game'
AT&T Says Yes To Nielsen STB Ratings
Anonymized set-top box data will be merged into its local and national TV currency ratings services
Skin The TV Screen: Facial Brands Top The List
In last week’s Media Monitors TV Spot Ten report, Publishers Clearing House rose to number 1
Insurers Solid On The Top For Cable Spots
In last week’s Media Monitors Cable Spot Ten report, GEICO remained at number 1
These Retailers Hammered Out Lots of Spots
In last week’s Media Monitors Radio Spot Ten report, iHeartRadio rose to number 1
The Key To Luring Ad-Hating Youth
"Younger Audiences Hate Ads Even More Than You Do." Why?
CES 2017: HD Radio Gets A DTS Spotlight
As 2017 unfolds, the HD Radio ecosystem includes every one of the 36 auto brands available in North America and more than 200 vehicle models
Is This Digital Ad Move A Threat To You?
Are revolutionary new advertiser options from Instagram and Facebook taking it too far, or are they threats to radio, TV?