Kay Jewelers Takes Second Place
In last week’s Media Monitors Cable Spot Ten report, GEICO held steady at No. 1
The Home Depot Makes A Comeback
In last week’s Media Monitors Radio Spot Ten report, GEICO remained at No. 1
Why Digital Trust Issues Are A Radio Win
Third-party verification can’t come too soon to digital media, a new study says. Should Radio sales teams be beaming?
MRC Gives Nod To Nielsen Digital TV Measurement
Digital in TV Ratings launched in 2015. It's currently in use by such clients as ABC, CBS, ABC pay-TV network Freeform and Univision
Snapchat: Disruptor Or ROI Player?
Just when radio and TV execs thought Snapchat could be strictly thought of as an ROI tool, the Threatometer has surged into the red
Hershey’s Kisses Sweeten Top Ten
In last week’s Media Monitors TV Spot Ten report, McDonald’s leapt from No. 12 to No. 1
Tax Prep Services Advertising Heavily
In last week’s Media Monitors Cable Spot Ten report, GEICO remained at No. 1
ProFlowers Gearing Up For Valentine’s Day
In last week’s Media Monitors Radio Spot Ten report, GEICO moved up to No. 1
Should Advertising Remain A ‘Short-Term Expense’?
After studying a wide array of research on the issue, two professors from Loyola Marymount University reach a conclusion
Do You Know What Motivates Millennial Sellers?
How will your company fare as your sales force — and programming ranks — start to fill with millennials?
Scarborough Insights Spread To All DMAs
In-depth consumer behavior data is now available on a DMA level in every measured market across the U.S.
Entercom Extends Its Joy Of Jelli
A relationship that began one year ago has been extended
Car Dealer Associations Again
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association held on to No. 1
Insurance Carriers Again At The Top
In last week’s Media Monitors Cable Spot Ten report, GEICO remained at No. 1
AutoZone Makes A Comeback
In last week’s Media Monitors Radio Spot Ten report, iHeartRadio held steady at No. 1