How Radio Can Drive More Traffic To Auto Dealers


Are Your Sellers Stuck in Cruise Control and Running On Fumes?

According to many automotive experts, Hispanic consumers could be the industry’s leading growth engine for the next 20 to 30 years. Furthermore, the automotive category has traditionally been huge for Hispanic radio. But, the market — much like the Hispanic media world — is changing.

Are auto dealers making mistakes by applying traditional sales methods to a generation used to pointing and clicking? Could Hispanic radio show these dealers the way to attract new, millennial consumers?

Nearly 60% of U.S. Hispanics are millennials or younger. One out of every four babies born in the U.S. today is of Hispanic descent. These are tomorrow’s car buyers, as they start careers and families. As the biggest group of smartphone and tablet users in the country, they are also the most connected.

The ability to leverage your programming and digital assets to create campaigns that will target the car and truck buyers automotive clients need — and make those assets accessible to young buyers — is paramount. It can be yours.

At the 2017 Hispanic Radio Conference, Vici Media senior partner Gary Rozynek — a radio industry veteran whose resume includes roles as VP of Connoisseur Communications and as President/CEO of Maverick Media LLC — sits down with an auto dealer’s marketing director and its advertising agency for a frank, fascinating, and enlightened discussion.

“Start Your Engines: Sales Strategies for Winning Big with Automotive” will help you understand how your sales teams can work with their dealers for winning campaigns that will put your station in the driver’s seat with this important clientele.

Rozynek is an entrepreneur, teacher, innovator, and well-rounded media executive with over 36 years of experience in the media sector. As a results-oriented, hands-on executive, he uses his leadership skills to help companies build a high-performance culture and challenge the status quo through innovation and creativity. Working with the traditional media sector, Vici Media creates and executes online marketing campaigns that drive awareness and engagement for brands across the country. Its multi-platform approach includes targeted display, video, mobile, IP targeting, Facebook, and Instagram.

Panel participants are set to include:
Micah Blehm is the chief marketing officer for Craig Zinn Automotive Group. Known for a strategic mix of digital dominance and community presence, he is revolutionizing the approach to automotive results-based marketing. This “DaVinci of Digital” began his career in fashion and events; he was chief marketing officer for Neiman Marcus and owner of Prestige Modeling Agency in Dallas. He is the founder of the Lexus Social Club, an experiential product that delivers larger-than-life programs for the future and current Lexus owners. As a digital marketing trainer, he has developed and delivered workshops on mobile, SEO marketing techniques, automotive consumer Life cycles, and niche consumer segments.

Arminda “Mindy” Figueroa is president and founder of L2L (Latin2Latin Marketing + Communications) and is a recognized leader in the traditional, multicultural, direct, and digital marketing fields. She has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America. Before launching L2L, she was project director for Scholastic Media and oversaw the launch of the children’s TV series Maya & Miguel. Figueroa previously held senior marketing positions at the Bravo Group (a Young & Rubicam agency),, Verizon, and Anheuser-Busch. Figueroa is a frequent presenter at industry seminars and conferences, and is a board member of the Hispanic Federation of New York.

The Hispanic Radio Conference has secured a limited number of rooms at the Hyatt Regency Pier Sixty Six at a special conference rate. Book your room now before they are gone!

Click here to register for the Hispanic Radio Conference.


Hispanic Radio Conference
Hyatt Regency Pier Sixty-Six
Fort Lauderdale, FL
March 28-29, 2017