Empire State Sputter For Local Radio Ad Spending?


Local advertising spending in the state of New York will reach $13.7 billion in 2017 across the Empire State’s 10 local media markets. That said, radio is laggard when it comes to ad spend in the top 5 vertical market categories, and is behind all other forms of local media.

That nugget comes courtesy of BIA/Kelsey‘s updated 2017 U.S. Local Advertising Forecast.

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