Can Radio, TV Help ‘Struggling’ CMOs Reach Local Consumers?

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In our bulging inbox full of e-mail received over the last two weeks, one stood out from the others — and it wasn’t for a great reason.


The headline of this e-mail reads:

CMOS STRUGGLING TO MEET NEEDS OF LOCAL AUDIENCES AND GEOGRAPHIES WITH ADAPTIVE MARKETING CREATIVE, SAYS NEW CMO COUNCIL STUDY

Our first thought here at RBR+TVBR was immediate: What the heck has radio and TV failed at in recent months to grab their attention, and their marketing budgets?


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