Adbiz

As part of what a New England broadcast company calls "a unique strategic alliance to drive regional and national ad revenue," it's inked a brand new national ad sales representation agreement with the largest independently owned radio rep firm in the U.S. 

RBR+TVBR Media Information Bureau featured columnist Ken Benner has some thoughts on how some radio stations have forgotten how to use the power of auditory messaging to best reach consumers. It could be one reason why Madison Avenue, and its many millennials, don't think of radio as the ROI delivery machine it truly is. Learn if your stations are on the right track by reading this column.

That's the message radio industry consultants and cognoscenti have gathered from a CNN report late Thursday suggesting that a 90% ad budget reduction from 2016 for the Affordable Care Act is a plus for radio broadcasting companies.

Just in time for the start of the National Football League regular season and Major League Baseball playoffs, there will be a new six-second spot. No ... it has noting to do with where the football is being placed after a Time Out or a replay on a disputed baseball call. Rather, the ultra-quick commercial first used by FOX during its recent Teen Choice Awards telecast will now be used in limited quantities by FOX Sports.

The late, great comedian Jerry Lewis sat for an interview while in his 90s with a staff member from The Hollywood Reporter. The interview is known as "7 Painfully Awkward Minutes with Jerry Lewis." Many people commenting on the interview blamed Lewis for the awkwardness. Sales training expert Barrett Riddleberger didn’t see it that way.

A data-driven email marketing software and consulting business focused on the collection and use of first party data for the media industry founded by Ruth Presslaff has been acquired by a St. Louis-based provider of private-label online audience engagement and interactive content platforms.

A new report from a professor of Music Business at New York University-Steinhardt Department of Music & Performing Arts Professions punctuates this mindset, declaring that "broadcast radio is struggling to remain relevant as consumers embrace streaming platforms." We delve into the study from Larry Miller, who declares — based on his contrarian research to what the Nielsen and RAB may share — that these trends "are crippling radio."

The culmination of an effort that saw a data-driven media marketing, programming and content intelligence company run by a radio industry veteran team up with one of the social media world's biggest players has arrived for AM and FM stations across the U.S.

If it weren't for the valiant efforts of every member of Houston's broadcast media community, the sixth-largest market in the U.S. would be at a tremendous information loss. It speaks volumes of why local radio and TV matter, and this message should be sent to Madison Avenue today.

As August enters its final month, car and truck dealers are looking for a big boost in sales as 2018 model-year vehicles arrive. To help bring in the buyers, auto dealer associations are actively using broadcast TV, last week's Media Monitors TV Spot Ten shows.

A French cosmetics company that's a global leader in makeup, cosmetics, hair care and perfume has taken to cable TV spots to help boost sales ahead of the Labor Day holiday. What other companies are actively using spot cable? Click here now for all of the answers!

Four months ago, a veteran program director used to spending a decade in one place relocated from Miami to Rochester, N.Y. Today, he's settled in at a Classic Rock station that oozes with personalities that have been on the air for years. Then again, the entire market is full of veterans. Why haven't they left? That's a story that every broadcast media executive may want to read, and comprehend.

Nielsen’s National Television Household Universe Estimates have just been updated, and we now know how many TV homes are in the U.S. for the 2017-18 TV season. As expected, increases in the number of multicultural households was seen.

"Especially disappointing" Q2 earnings results from two of the world's four largest ad agencies "shocked the market," Wall Street analyst Michael Nathanson notes. But, there was little surprise for him and his team at MoffettNathanson — the results only reinforced lousy trends for broadcast media seen over the past few years, he writes in a report released Thursday.

Is getting a sale as good as getting "the sale"? Sales pro and Media Information Bureau contributing columnist Barrett Riddleberger says no. Why? You may have had one of our AEs sell something, but they could have easily left more on the table for the buyer to consider, while leaving dollars on the table.