River Cats Take Control In Sacramento, Thanks To Skyview
The River Cats have assumed control in California's state capital. Not to worry: These heavy hitters are a local fan favorite, and it's all thanks to a multi-year partnership with Skyview Networks.
Wall Street Takes Notice Of AI Analytics Player Veritone
Publicly traded Veritone Inc. has greatly increased its visibility and brand awareness in the U.S. radio broadcasting industry over the last several months. Now, the provider of artificial intelligence analytics and cognitive solutions is being covered by no less than three financial analysts. All of them are high on the company's stock, which trades on Nasdaq.
FedEx To Be Feted By NABEF
The NAB Education Foundation (NABEF) will present its Corporate Leadership Award to FedEx during its 19th annual Celebration of Service to America Awards, scheduled for June 20 at the Andrew W. Mellon Auditorium in Washington, D.C.
Radio: A Powerful Ad Medium, Across The Globe
"Although newer advertising platforms such as internet and other digital media are gaining traction in the advertising market, radio still represents a powerful advertising medium." That's the key selling point of a new global study that took a deep worldwide look at what was in 2016 a $32.5 billion medium for advertising, and presently boasts a compound annual growth rate of 2.2%.
The Richards Group Gets The Top Radio Mercury Prize
Creative featuring "fresh, top-of-mind execution" is what led The Richards Group to earn the $50,000 Best of Show award at the 2017 Radio Mercury Awards, held Thursday night at Stage 48 in midtown Manhattan.
A New ‘Single-Source Management Solution’ For TV Ad Effectiveness
A newly forged joint initiative matches Kantar Millward Brown’s Ignite panel of mobile and PC users with Samba TV’s 13.5 million smart TV and connected device households. This creates a single-source verified passive measurement of TV advertising, the companies boast.
Teens: Ads Influence Them, Even When Trust Is Questioned
A new survey of U.S. teenagers suggests that the majority both find ads helpful and enjoy watching promos starring celebrities. What could this mean for your radio or TV station, and their respective online, social, and digital media platforms?
Univision Picks A Partner For Converged TV, Video Ads
For a television network operating in 2017 and beyond, cross-screen planning, forecasting and measurement capabilities are more important than ever. That's one reason why Univision Communications has forged a partnership with Videology, a software provider for converged TV and video advertising.
Cable’s The Place For Ace
Could the Memorial Day holiday be a good time for home repairs and hardware supply purchases? Ace Hardware certainly thinks so, based on last week's Media Monitors Cable Spot Ten report.
Comparable Worries? Smartphone Eclipses TV In Key Demo
Nielsen on Thursday released its top-line findings from its Q4 2016 Comparable Metrics Report, and the overall picture is a rosy one for the TV industry. However, the portrait requires a closer look. There's some significant issues in a key advertiser demo for TV, and we've got an RBR + TVBR Observation on how AMC Networks may be a big giant ostrich in the C-Suite Zoo.
CBS Radio Votes For Veritone Ahead Of Entercom Merger
The agreement gives CBS Radio a license to the Veritone platform, enabling the division of CBS Corp. to integrate artificial intelligence-based cognitive computing to seamlessly and automatically process, transform and analyze audio data.
Linking Online and Offline Media Consumers: Radio’s Revenue Win
How can AI "supercharge" a radio station advertisers' return on investment? That question, among others, was answered by two top executives at Veritone today during the first in a series of exclusive webinars hosted by Streamline Publishing's Radio INK and RBR+TVBR.
DOT Spots Surge With Federal Spend On Radio
"Thanks, Washington." Why would any radio station owner say that? The U.S. Department of Transportation invested a whole bunch of money into radio spots, according to Media Monitors' just-released Spot Ten Radio chart for the week ending May 21.
It’s All About Cars: Dealer Associations Drive Up TV Spots
Chevrolet and Honda just couldn't sit back and watch their competitors use TV to help drive Memorial Day Weekend interest in a new vehicle. Thanks to a big bump in TV spots from dealer associations for each brand, half of the latest Spot 10 is all about cars, trucks and family-friendly wheels of choice.
Midwest TV Inks New Nielsen Deal
The owner of an AM/FM combo and the CBS affiliate in America's Finest City has renewed its agreement with the audience measurement estimates provider.












