Adbiz

"Building brands people love" is the marketing tag line associated with Oath, the parent company of AOL and Yahoo! owned by Verizon. But, what is its purpose? A Thursday evening marketing mixer in Miami sponsored by the company delivered one glaring answer: Oath is about gnawing away at ad dollars going to radio and TV, and building a bigger case for digital media.

With a promising political advertising season, plus Olympics and World Cup dollars in view, local and network TV should be bullish as 2018 nears, respected media ecologist Jack Myers notes. Why such a positive prognosis for TV? He says marketers are less than thrilled with their digital video options. Furthermore, he says, "radio will ride on their coattails." Unfortunately, MyersBizNet long-term forecasts show 2019 to be a challenging year.

Clients of Media Information Bureau featured columnist Barrett Riddleberger, an expert sales training coach, often ask him the following question: "What are good interview questions to ask sales candidates?" A previous column on the topic proved so popular that's he has followed it up with another 10 revealing interview questions to present to sales candidates.

If you didn't think broadcast TV thinks AM and FM radio stations were important, look at the amount of spots airing at broadcast radio promoting two networks. The Media Monitors Radio Spot Ten report shows one of the Big Four networks cleared nearly 38,000 spots on the radio stations it tracks.

In last week’s Media Monitors TV Spot Ten report, auto dealer associations were again highly active users of broadcast television for getting their brand messaging out to consumers. There was something else highly noticeable in the latest report: A favorite Nestlé candy bar stepped up its TV spot activity last week, and became a top five campaign for the seven-day period ending Oct. 1.

The "merits and flaws" of the $40 billion programmatic advertising market — especially the risks of digital display ads appearing alongside objectionable content — have emerged as key concerns among both marketers and advertisers. That's just one of the key takeaways from detailed findings of research conducted in 2017 by the CMO Council and Dow Jones on the impact of programmatic media buying and automated digital advertising placement on brand reputation, consumer perception and customer trust.

In an unprecedented show of support to the millions impacted by three hurricanes and two major temblors in Mexico, Univision invited no less than four of its sports competitors to its Miami-area headquarters yesterday and today to take part in a bilingual campaign supporting the American Red Cross. This saw personalities from the networks appear alongside Univision Deportes talent — and Univision allowing the networks to air its coverage of Liga MX first-division Mexican soccer league games as part of the 48-hour appeal effort.

Verizon Wireless and Volkswagen are in as committed sponsors to one of the biggest sporting events in the world, and FOX Networks Group is the beneficiary of the dollars. The deals include both Spanish-language and English-language coverage of this huge tournament, which will take place in Russia in 2018.

The Broadcasters Foundation of America, the national charity which serves past and present members of the broadcasting profession, has established the Gary Fries Memorial Fund to honor the former Radio Advertising Bureau President and CEO.

The very definition of "watching" a TV program, regardless of the delivery device, is taking on new meaning thanks to tech firm TVision, which has mastered the concept of attention metrics. What does this mean for CMOs, and for the TV industry's C-Suites? TVision Insights Chief Revenue Officer Dan Schiffman shares the details in this exclusive RBR+TVBR INFOCUS report.

A new report from U.K.-based Juniper Research focused on the Canada, Germany, Great Britain and the U.S. finds that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022. For "traditional" media, it's yet another bit of data to add to the media kit when pitching clients against the rising tide of local digital media.

Was it a big week for auto deal associations and one large national retailer? That's the key takeway from the latest Media Monitors TV Spot Ten report, as four car and truck brands continued to allocate a significant amount of dollars on broadcast TV commercials for the week ending Sept. 24.

There are two new entrants in the latest Media Monitors Radio Spot Ten report, which saw iHeartRadio stations make a big promotional push for its iHeartRadio Music Festival held last weekend in Las Vegas. What are the companies hot on radio? Who else is spending dollars on AMs and FMs? Click here for all the details.

Have you seen the first-ever TV commercials to feature a variety of Coca-Cola brands, which makes it clear to consumers that Honest Tea and Glaceau SmartWater are siblings to "the real thing"? If so, you were likely tuned to a cable network tracked by Media Monitors, based on the newest Cable Spot Ten report.

Halloween may be one month away, but the owners of cable TV networks and MVPDs — along with the American Cable Association's members — may have just gotten an unwanted scare courtesy of Nielsen. The October 2017 cable network Universe Estimates were released by the ratings company on Monday, and they point to an ongoing decline in pay TV network penetration rates.