Here’s some good news for local media looking to benefit from small and medium-sized businesses that are among the highest ad spenders: Half of higher spending small and medium-sized businesses (SMBs) plan to maintain their current ad spend in 2018.
And now, the disappointing reality facing radio and TV station owners: The SMBs surveyed report they intend to allocate 62.2% of their budget to digital media to promote their businesses, an increase of 6% from 2015. Broadcast and cable allocations are projected to dip.
