by Diana Stokey, Media Monitors
In last week’s Media Monitors TV Spot Ten report, a prolific auto insurance retailer finished in first place. But, it was a 70-year-old Procter & Gamble Co. brand with a 43% market share that significantly increased the number of spots it invested in on broadcast TV for the week ending Nov. 5.
P&G’s Tide soared from No. 59 to No. 8, thanks to 12,009 ads.
It’s a testament not only to the brand’s continued desire to maintain its dominance in a competitive product category, but also to P&G Chief Brand Officer Mark Pritchard, who appeared in Miami Beach on Monday morning at the ANA Multicultural Marketing & Diversity Conference.
GEICO took first place with 18,554 spots and Walmart came in second with 17,055 ads.
The rest of the Spot Ten includes reinvigorated activity from JCpenney, Neutrogena and Lysol, which soared from No. 67 into the Top Ten.
