More Ads Roll Out From Pandora
Attention, streaming audio consumers: There's another hoop to jump through to hear your favorite music on Pandora. And, it involves a video advertisement—something Pandora desperately needs to keep the profits flowing in.
The Outlook For The North American Sports Market
The 2017 edition of the PwC Sports Outlook, which updates PwC’s perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth, has been released and is now available for public consumption. This year’s edition refreshes PwC's five-year revenue forecasts through 2021 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising. Here are all of the details, as your media properties may include broadcast stations that offer sports talk or sports play-by-play -- and may account for a significant portion of your company's quarterly revenue.
New Furniture For The Holidays? This Retailer Hopes So.
Yes, jewelry, electronics and clothing tend to be popular choices among holiday gift-givers. But, what about a new couch, or dining room set, or a new bed? There's one retailer making a big push for holiday-time buyers, and it has landed this brand on the latest Media Monitors Spot Ten TV chart.
Walmart’s Winning Ways With Media
Big-box retailer Walmart charged up its radio spots this week, based on data from Media Monitors for the week ending Dec. 10. But, the retailer is also a big use of spot cable. Here are the details.
Jared Jumps With Radio-Fueled Holiday Ask
With just hours before the start of Hanukkah and two weeks until Christmas, "The Galleria of Jewelry" has stepped up its advertising efforts to lure in holiday shoppers. Radio is a big part of those efforts, based on the latest Media Monitors Radio Spot Ten chart.
MRC Issues New Standards For Digital Audience-Based Measurement
The Media Rating Council (MRC) has released new standards for digital audience-based measurement — a 69-page document that offers much detail as to how it arrived at its new standards. While the new standards build on the MRC’s prior work on viewable impression measurement and invalid traffic filtration requirements, they spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data. The concept of Duration Weighting for video ads is also now included in the MRC's standards.
Turner Says Yes To Nielsen SVOD Ratings
Don't call it a "Boomerang" effect if Turner sees an immediately positive impact from subscription video on-demand content ratings. The parent of such cable networks as Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT and truTV has signed on as a subscriber to Nielsen's SVOD Content Ratings.
Total Local Ad Revenue Predicted To Rise 5.2% In ’18
Total local advertising revenue in the U.S. will cross the $150 billion mark, while traditional media such as radio and TV will account for nearly two-thirds of that revenue. Those are the key findings from BIA/Kelsey's just-released U.S. Local Advertising Forecast 2018 report.
Mobile Brands Rev Up Radio Ads
The latest Media Monitors Spot Ten Radio chart suggests wireless companies are looking to boost their subscriber totals by year's end. That's good news for radio station AEs looking to get all avails filled just in time for Christmas and New Year's Day.
Right On Target With Broadcast TV Efforts
The holiday shopping season is in full swing, so it's no surprise that the two biggest brands using broadcast TV to build sales are big-box retailers. What may be mildly surprising to some is the retailer that is No. 1 in this week's Media Monitors Spot Ten TV.
Arby’s and eBay: Eating It Up At Cable TV
It's got the meats. It's also got a hunger for growing sales at its restaurants by investing in cable spots. Arby's is the latest QSR to use local and regional TV spots on cable networks to attract an audience, based on the latest data from Media Monitors.
McCann NY Creative Selected As RMA Chief Judge
The co-Chief Creative Officer at McCann NY has a lot of listening and judging on tap, and it involves lots of radio spots. Sean Bryan has agreed to serve as the 2018 Chief Judge for the 27th Annual Radio Mercury Awards Competition.
Beware Of Hiring The ‘Superstar’ Sales Rep
In this column, Barrett Riddleberger, CEO of xPotential Selling, reveals two critical pieces of information about an underperforming sales rep. If the manager had access to this information during the hiring process, they would not have hired this sales rep. Instead, they would have kept looking for a better sales candidate.
Retailers Rule As Broadcast TV’s Spot Stars
It's beginning to smell a lot like Christmas, based on the flow of greenbacks from retailers to broadcast TV as the Thanksgiving Day holiday officially welcomed Santa Claus and the start of the Christmas and Hanukkah gift-grabbing season. In last week’s Media Monitors TV Spot Ten report, the top three advertisers were brick-and-mortar retailers.
Retailers Also Using Cable Spots To Ring Registers
Don't think for a minute that the value of spot cable isn't lost on the big retailers come holiday shopping season. In last week’s Media Monitors Cable Spot Ten report, JCPenney moved up to No. 1, with 75,467 spots. The feat makes JCPenney the No. 1 advertiser across all radio and TV media tracked by Media Monitors.