Digital Content Ratings, Delivered By Nielsen
Media buyers and C-Suite executives gain access to audience estimates for video and text-based digital content
How Radio Can Solidify Itself As A Local Leader
Media research analyst Gordon Borrell has some ideas as to how radio’s role as a long-term local media leader can come to fruition.
Creative That Roars, Built For Radio
A Miami-based ad shop took home seven Cannes Lions in the radio category this year. Find out how
Chevy TV Powers to Top
In last week’s Media Monitors TV Spot Ten, the Chevrolet Dealer Association was #1 with 22,624 spots
Radio Burger Wars
In last week’s Media Monitors Radio Spot Ten, GEICO remained in the #1 spot with 38,647 spots.
VR, Hologram Network Crowd-Sources For Nasdaq IPO
FOTV Media Networks produces and distributes hologram shows, VR, live shows, live broadcasts and premium OTT streaming content.
Marketron Revs Up Its Mediascape Platform
Integration of data from Nielsen, Strata and "Expressway from Katz" into the Mediascape platform is done
Salem’s Spoken Word Stations Get ‘Anchored’
Anchor Dashboard, a product from KMG Networks, will be fully integrated into Salem's Talk and Christian Talk & Teaching stations.
GEICO Gets #1
In last week’s Media Monitors TV Spot Ten, GEICO jumped from #3 to #1 with 20,710 spots
Nabisco New To Top Ten
In the Media Monitors Radio Spot Ten last week, GEICO maintained its #1 status with 39,219 spots
Nearly 60 Morning Hosts Tie In To T-Mobile Takeover
Nearly 60 radio hosts across the country are "locked in" their studios. Call it product integration for AM and FM, courtesy of T-Mobile.
Meredith Courts Clients With ‘BrandFront’ Show
Meredith Corporation wooed more than 250 key advertisers yesterday at its inaugural BrandFront presentation.
Nielsen Says Goodbye To Diaries For TV Ratings
Nielsen will provide electronic measurement in all of its local TV ratings, retiring paper TV diaries in some 140 local TV markets
Entravision Goes ‘Beyond The Mic’ For Upfront Event
The owner of the largest affiliate group of both Univision and UniMás stations in holding an Upfront event on Sept. 29.
Global Ad Expenditures Better Than Forecast
Zenith also forecasts U.S. ad spend to grow 4.4% in 2016, compared to its previous forecast of 3.8%.