We Have A Winner … In Presidential Spots
This was the most negative political election cycle in the history of America is now over. Who won in TV spots?
Hillary Tops TV
In last week’s Media Monitors TV Spot Ten, Hillary Clinton For President was the #1 advertiser
Home Depot Builds on Radio
In last week’s Media Monitors Radio Spot Ten, The Home Depot bounced from #16 to #1 with 47,284 spots
Are TV Ad Dollars Going To Few Players?
Some 18 television owner groups account for more than 80% of total industry revenue.
Clinton Campaign Claims Second Spot
In last week’s Media Monitors TV Spot Ten, the Chevrolet Dealer Association maintained its #1 status airing 19,869 spots
Big Gains: Zip and the King
In the Media Monitors Radio Spot Ten last week, GEICO remained at #1 with 41,937 spots
Is Radio On A Solid Revenue Rebound?
Overall radio dollars are set to increase after a flat year. But, political ad spending is the driver.
Here’s Why Programmatic Is Vital For Local TV
BIA/Kelsey panelists see digital ad buying as a win-win for TV and CMOs
Chevy Drives To Head Of The Pack
In last week’s Media Monitors TV Spot Ten, the Chevrolet Dealer Association moved into #1 with 20,136 spots
GEICO Takes Back Top Spot
In the Media Monitors Radio Spot Ten last week, GEICO moved back into #1 with 46,473 spots
Clinton vs. Trump: Almost Even, On TV
Media Monitors data show that, thanks to PACs, the gap is narrowing in the number of TV spots aired.
Insurance Category Remains Hot For Cable Nets
Insurance is a hot category, and GEICO, Liberty Mutual, Allstate and Progressive are all among the top cable TV advertisers.
AudioHQ Inks Triton Rep Deal
With the arrangement, AudioHQ will assume all audio advertising inventory operations and service delivery in the U.S.
Facebook Videos, Now On Your TV
Individuals with an iOS-powered device can now stream Facebook videos through Apple TV or Google Chromecast.
Automotive Dealers Dash Back
In the Media Monitors TV Spot Ten last week, GEICO barely held onto #1 with 18,406 spots