Adbiz

There's a whole new way for advertisers to use scripted TV programming as a vehicle for reaching consumers through the use of product placement. It involves AR technology, and Univision is using it to inject on-screen brand messaging into telenovelas airing in the U.S.

The auto insurance category may be one of the fiercest when it comes to gaining a competitive advantage, and that has led to wild spending on marketing across all media by GEICO. This week, Media Monitors' Spot Ten TV report puts another big auto insurer at the top of the heap, thanks to a sizable spot play count.

Are radio industry sales executives dooming their own client captures and sabotaging a surge in revenue? That's very much the case, says veteran media industry sales coach Paul Weyland, who had the crowd engaged -- and in stitches -- at the Hispanic Radio Conference.

The partnership allows Ntooitive’s N2TV platform to bring advertisers and publishers "cost-effective premium CTV inventory, real-time performance monitoring, and transparent reporting" within the platform.

Standard Media Index currently expects the full U.S. ad marketplace to expand by 8% in 2019 — excluding cyclical events like the Olympics and World Cup. While major marketers are anticipated to grow 2.5%, small and medium-sized businesses will grow by nearly 14%.

With travel brands such as Trivago a big user this week of spot TV, the presence of GEICO as a big No. 1 ahead of a popular QSR is the big attention-grabber in this week's Media Monitors Spot Ten Cable report.