Adbiz

Is it possible to fix a motivation problem with a sales rep? The Answer: "Sometimes," says expert sales coach Barrett Riddleberger. This depends on several factors, which Riddleberger discusses in this video podcast presented by RBR+TVBR's Media Information Bureau.

Emmis-owned TagStation LLC, parent of radio attribution platform Dial Report, has forged a collaborative initiative with Ad-ID, used for identifying advertising assets across all media platforms.

The CMO Council today released a report that investigates how some of the nation's top marketers and advertising decision-makers are calling for more transparency. Titled "Engage at Every Stage: An Investigation of Video Activation," this study finds that inaccurate, questionable and false digital media reporting measures have already caused 21% of marketers to pull back on advertising spend. Additionally, the study finds that media spend in this area will be very much linked to reporting accuracy. Is this another opportunity for radio and TV to strike back at digital and social media?

For its Q1 2018 market report, New York radio advertising trade association NYMRAD commissioned Provoke Insights, a market research and strategy firm, to conduct a meta-data analysis to understand the radio advertising landscape. Findings on what Gotham and Tri-State area listeners enjoy doing in the summer months could shed some light on what might boost your revenue potential in the next several weeks.

Fire up the grill, and feel free to scorch those golden arches. Wendy's is using radio to entice consumers to come in for a meal, while the nation's biggest quick service restaurant chain continues to pitch its offerings via the biggest free source of audio entertainment and information there is — AM and FM broadcast stations.

If there was any doubt that the auto insurance category wasn't a big one for spot cable, think again. The latest Spot Ten Cable report from Media Monitors confirms it is a huge category, with the top advertiser across all media the only brand to see more than 40,000 plays at the cable networks tracked by the iHeart-owned media detection service.

There's now a seat at the advanced advertising table for NBCUniversal. The parent company of NBC, Telemundo and a host of cable networks has joined Open A.P. in a move it says underscores "the continued need to give advertisers a more scalable solution for marrying the reach and scale of premium video with advanced advertising capabilities."

For one hour on Wednesday CMO Inc. founder Peter Horst and Jebbit president and co-founder Jonathan Lacoste made some predictions and "bold claims" in the wake of a marketing and advertising world controversy surrounding Facebook, third-party data use, and dollar allocation from brand managers. Our Editor-in-Chief tuned out halfway through, upon realizing that, in his view, ads on Instragram are a complete waste of money and that radio was a much better ROI delivery vehicle. Do you agree? Read on.

A big TV brand has been selected to receive the 2018 Radio Mercury Awards “Radio Marketer of the Year” Award. It's being given to Comcast's Xfinity brand "in recognition of the significant programs they have implemented to support their suite of video, broadband, mobile, phone and home security products and services that leverage the very best of radio."

Broadcast TV station owner TEGNA and its over-the-top (OTT) advertising services platform Premion have launched a proprietarily-built data management platform (DMP) that includes 2,000 first-party unique OTT audience segments.

For several weeks, GEICO has demonstrated prowess in its efforts to reach consumers through a variety of media opportunities, including radio. But, another big brand is solidly at the top, dwarfing the rest in play count of spots airing on stations across the U.S. tracked by Media Monitors.

Two brands made their mark with the use of spot cable to reach MVPD subscribers for the week ending April 15. According to the latest Media Monitors Spot Ten Cable report, the biggest advertiser using broadcast and cable advertising and a Tex Mex QSR are 1-2 in their efforts.

American Enterprise Institute columnist and blogger James Pethokoukis believes that, like many Capitol Hill observers, "writing a bill is a whole lot easier than building enough consensus to pass one, especially in a contentious Congress in a midterm election year." That said, what should the Federal government do to regulate Facebook? Here are his thoughts, which could result in action that has unintended consequences on your ad revenue.

Local advertising spending in the Baltimore-Washington metro area will reach $7.9 billion in 2018 across markets in Maryland, Virginia, and the District of Columbia. That fresh bit of data comes from the newly released BIA Advisory Services' 2018 U.S. Local Advertising Forecast.

A new study released Thursday by the trade group focused on Hispanic marketing finds that one's culture plays a significant role in driving digital behavior regarding how information is shared, how on-demand content is consumed, and which platforms are chosen. The report from the Culture Marketing Council (CMC), Digital Lives 2018: A World of Digital ‘Everything’ through a Cultural Lens, concludes that presence in cultural platforms, in-culture ads on mainstream sites, and organic diversity in social media and video content are some of the critical strategies that resonate across all audiences and increase brand engagement.