Adbiz

Can radio stations benefit by reaching out to a segment of the U.S. Hispanic market that is growing in both affluence and influence? Yes, says Gabriela Alcantara-Diaz, founder and president of Miami-based Semilla AD. The Uruguay-born multicultural marketing veteran specializes in upscale Latinos, and in this latest Hispanic Radio Podcast, she tells Adam R Jacobson why the upscale Latina is very worthy of radio's attention.

New findings from BIA Advisory Services show advertisers will spend $20.8 billion in local television in 2018. That's more than $1 billion less than what advertisers will spend on location-targeted mobile to target audiences this year. Trends point to a widening gap.

That's because the company that now owns CBS Radio has just entered the national radio business. It is scheduled to launch July 1. Other than that, few details were revealed by Entercom, which made the announcement ahead of a rocky day on Wall Street.

GEICO and Progressive continue to dominate the Spot Ten Cable report, from Media Monitors, but Allstate is now aggressively challenging these top users of spot cable. Who else is active? Click here for all of the details.

Brick-and-mortar retailers still matter to many consumers. They can also represent a strong user of radio, the latest Spot Ten Radio report from Media Monitors shows. One jeweler is a Top 5 advertiser, while another is now in the top 10 with a big bump in plays.

Are there new advertisers using spot television to drive consumer growth? Or, are these advertisers familiar clients who are bringing new efforts to spot TV, following previous campaigns? We've got the details in this latest Media Monitors Spot Ten TV report.

Newly released data from BIA paints a somewhat bleak picture for AM and FM's revenue trends, due to local digital's impact on AM and FM and, perhaps, radio's push to smart speakers and hand-held devices. With the continued rapid growth of digital advertising, BIA forecasts that by 2022 local Google advertising will almost double the over-the-air advertising of the entire radio industry.

Attendees of the 2018 Radio Show will be getting a little bit more than muffins and freshly squeezed Florida orange juice at the Advertiser Breakfast set for Sept. 27. One of the world's top advertising agency executives will deliver a keynote addressed devoted to "the future of media." It's all about "the intersection of advertising and technology," and Radio is right in the middle of it all.

Among the big believers in attention measurement, conversions, and business outcomes is NBCUniversal, which has been vocal in its desire to have something more than Nielsen data at its disposal. That's one reason why NBCUniversal on Friday "expanded its measurement commitment to business outcomes" for its Audience Studio clients by growing its partnership with iSpot.TV.

Just two months ago, Entercom's head revealed that US Traffic Network was in severe financial difficulty and directly responsible for the radio company's dip in Q4 2017 pro forma revenue. David Field called it a short-term issue. He was right: USTN and Entercom have renewed their vows — and struck an equity partnership.

We've read about the #MeToo movement. But, did you know there's also a #SeeHer movement, led by the Association of National Advertisers (ANA)? The people behind #SeeHer teamed up with TiVo for a research study on ads that feature women. What does it find? Positive portrayals matter.

Since when can broadcast TV sneeze and score? It just did, given the strong No. 2 showing of this brand in the latest Media Monitors' Spot Ten TV report for the week ending April 29, 2018.

For the CMOs that believe in the power of audio advertising and invest in national radio spots, there aren't many changes in the latest Spot Ten Radio report from Media Monitors. But, there is one new entrant that deserves notice -- especially as Mother's Day is fast approaching, along with graduation ceremonies.

The King is about to get challenged from a QSR once known for Mayor McCheese. Meanwhile, Flo and her understudy Jaime are out to get the gecko. That's just a glimpse of what's making news from the latest Media Monitors Spot Ten Cable report.

Recording artists Brant Menswar and Jim Trick recently conducted a survey to determine the ways people want to make change in their lives and the biggest obstacles stopping them. The results are in, and they could help you as a manager while also aiding you in reaching your own personal achievement goals.