There is a lot of vibrant movement in the latest Media Monitors Spot Ten TV report.
A new No. 1 is seen for the week ending August 5, while the top 5 looks very different than in last week’s chart — thanks to a discount retailer looking for a big back to school boost and a battle for auto insurance consumers between two fierce rivals.
Then, there’s the presence of a big Procter & Gamble Co. brand.