Adbiz

Local radio has long been an effective program for political campaigns, and many radio companies are counting on a bounty of political ad dollars to fill their coffers in Q4. But, is radio as impactful as television in influencing undecided voters?

A boutique ad agency based in Columbus, Ohio has ended "a brief hiatus with another measurement company" by renewing its agreement for behavioral insights and local TV measurement services as delivered by Nielsen.

What does a productive coaching session look like with your sales rep? Media Information Bureau featured columnist Barrett Riddleberger has some guidelines to offer that are designed to improve your sales leader's performance as a coach.

Nielsen on Tuesday introduced a "proprietary viewability solution to bring greater transparency to digital advertising and enable greater comparability to TV." This new tool, Qualified Ad Audiences, launches with premium ad servers Freewheel and Innovid.

Take a glance at the latest Media Monitors Spot Ten Radio report, and you may not be immediately moved. There's not much movement among the brands using radio spots to reach consumers. But, that's a good thing: This proves that these brands aren't sprinkling dollars at the medium, but are fully committed.

Yes, GEICO is the big No. 1 at spot cable, according to the latest Media Monitors Spot Ten Cable report. But, take a look at the activity from quick-service restaurants (QSRs) for the week ending September 23.

iHeartMedia, Jelli and Foursquare have teamed for a new attribution product expressly designed for broadcast radio. For iHeart, the hope is that it will offer marketers a unique combination of iHeartMedia’s reach and Jelli’s programmatic buying capabilities, with attribution and insights tools from location technology company Foursquare.

An over-the-top (OTT) advertising platform which combines preferred access to Hearst-owned programming, with delivery partners such as Roku, has just come to fruition. Recognizing the demand in the OTT marketplace for consistently premium content and transparency, Hearst Anyscreen is designed to enable brands to tap into the growth of Connected TV viewing.

Here's some exciting news for the media industry C-Suite ahead of the TVB Forward conference and the Radio Show: Ad spend grew by "a robust" 6% in the first half of 2018, new data from MAGNA show. What drove this growth, and how did it impact radio and/or television?

In today's marketing and advertising world, tools designed to drive results across all video delivery platforms are more essential than ever to drive brand campaign ROI and, ultimately, sales. TEGNA, the broadcast TV station owner formerly known as Gannett, has just responded to this need.

Vipology has forged long-term partnerships with six small and/or independently owned radio broadcasting companies. The agreement gives stations owned by the companies connectivity to Amazon's Alexa smart speaker via the VS3 system.

Cumulus Media's national audio arm has agreed to collaborate with the Associated Press’ short-form news network for ad sales representation of AP's bartered breaking news wire service, photos, video, web content, sports scores, datasets, and audio bites, among other products it offers.

In the past several months, auto dealer associations would invest in a significant number of TV spots in the final days of a month in order to boost consumer traffic at showrooms across the U.S. Last week, something different was seen by two big car and truck brands.

School is now in session across all of the U.S., and one big department store chain opted to step up its ad activity at radio -- rather than pull back following the Labor Day holiday. Meanwhile, it's job-search season, Indeed—and its competitor isn't about to let the well-known job search brand speak to radio listeners alone.

L'Shana Tovah. With the new year on the Hebrew calendar, Israel wants you to come visit the Holy Land. This could explain the entry of Israel Tourism to the latest Spot Ten Cable report from Media Monitors.