Adbiz

Here's some newly released information from eMarketer that is sure to grab the attention of media industry executives: This year will mark a milestone for digital video advertising. In 2018, video will grow nearly 30% to $27.82 billion, eMarketer’s latest ad spending forecast shows. That means video ad spending will make up 25% of U.S. digital ad spending.

The "wordsmith of Wall Street," Pivotal Research Group Senior Research Analyst of Advertising Brian Wieser, has just completed an analysis of data on digital content consumption from Nielsen for August 2018. What does it show? A continuation of growth in consumption of digital content on PCs, tablets and mobile handsets, up 15% year-over-year, is being seen. What's the biggest takeaway? Facebook and Snap are on shaky ground.

When the year closes and the spot plays are fully tabulated, two brands will likely compete for the No. 1 spot on Media Monitors' Spot Ten Radio report for 2018. One is GEICO. The other is the company that just jumped into the top slot in the latest report from the iHeart-owned ad tracking service.

Tried and true. Ol' familiar brands. That's what one will see in the latest Media Monitors Spot Ten Cable report, with GEICO once again on top. That said, there's a new No. 2 among auto insurance brands in a fiercely competitive category.

Advertising Week has become a big deal for many audio industry companies, including iHeartMedia, NPR and Pandora. On Wednesday evening, it was Skyview Networks' turn to show off what it has to offer advertisers across 2019 through a "star-studded event" positioned as "Experience Beyond."

Attendees of the annual gathering of media industry credit and collections professionals will be getting a first-hand account of the current digital advertising landscape -- providing them with strong intelligence on what this may mean for the future of broadcast media.

If you're looking for purchase-based ad targeting and sales management for data-driven linear TV, addressable TV, over-the-top platforms and connected TV all in one place, Nielsen Catalina Solutions (NCS) believes it has a solution that fits the bill.

In a deal that will eventually boost the revenue streams of SiriusXM, SoundCloud has partnered with Pandora as its exclusive U.S. advertising and sales representation. The agreement will enable advertisers and brands to purchase SoundCloud’s U.S. ad inventory directly through the streaming audio platform.

The sales manager’s goal is to have 100% of their sales team consistently at or above quota. If there is a gap and one or more sales reps are not hitting their quota, then the source of the problem must be identified and fixed. Here are eight questions expert sales trainer Barrett Riddleberger offers to find out why your sales rep is not achieving their sales goal. 

It's no secret radio broadcasting companies are looking to maximize their revenue potential. For some, apps and the smart speaker beckon new client partnerships. For Beasley Media Group, increased advertiser attraction means diving into the world of Esports.

Here's something that may not be so surprising for astute readers of RBR+TVBR: Auto dealer associations in the final week of September revved up their spending and invested in tens of thousands of broadcast TV spots. This puts five auto brands in the latest Media Monitors Spot Ten TV report.

The quick-service restaurant category is ablaze at spot cable, with three of the top five slots occupied by fast food chains. They have now been joined by a big regional entrant, which debuts at No. 7 in the latest Media Monitors Spot Ten Cable report.

A consortium of local television broadcasters including Hearst Television, Nexstar Media Group, Raycom Media, Sinclair Broadcast Group, TEGNA, and Tribune Media released updates for their television interface practices project -- dubbed the TIP Initiative -- at the TVB Forward 2018 conference.

A new brand study from TagStation LLC's Dial Report analyzed 1.5 million radio spot plays for 10 brands in the top 100 U.S. markets. Utilizing the Dial Report’s proprietary radio attribution capabilities, researchers compared consumer actions of listeners exposed to radio campaigns against those not exposed to ultimately evaluate the impact of radio advertising on average retail store visits.

At a time when metrics and KPIs rule all decision making in the media buying process for advertisements, a new report examining churn across broadcast, digital broadcast and radio found that broadcast is least likely to experience churned accounts at a 36.34% churn rate; followed by radio with a churn rate of 43.76%; with digital broadcast proving the most volatile with a churn rate of 50.09%.