Adbiz

Perhaps the No. 1 question facing broadcast media C-Suiters is how to combat the magnetic ad-dollar behemoth that is digital social media, led by Facebook. Maybe, with time, radio and TV's budget battles will become a bit easier. How so? New intelligence from eMarketer shows Facebook ranking as the No. 1 social media hub across every age group except one. That would be teens -- and that's not good news.

Here's something that's useful for both radio and television station research directors, GSMs, sales professionals and those in the C-Suite seeking clients that are closely reviewing this latest report courtesy of eMarketer. According to those in charge of many a marketing budget and plan of action, campaign data is reliable for up to two years. After that, you might as well toss it in the garbage.

In this latest Hispanic Radio Podcast from Streamline Publishing's Radio + Television Business Report and Radio Ink, multicultural advertising expert Liz Castells, President of Infusion by Castells, explains why radio remains a vital part of the mix for her clients and others actively seeking to build sales and achieve long-term revenue growth.

Broadcasters are making big investments in the future of television, pivoting from the sales-dominated culture that has driven success over the past several decades to data-driven, technology-focused people and systems that will drive success in the future.  Although broadcast continues to experience revenue growth, the growth isn’t as predictable as it used to be. 

Usually, automotive dealer associations increase the number of spots at broadcast TV in the last week of a month as a way to boost traffic and, ultimately, sales. It looks like anxious auto dealers are revving up the deals early, in anticipation for a blockbuster final week of August.

The kids are back to school. The hot and humid weather will soon end. With autumn around the corner comes "home improvement season" in many parts of the U.S. That's one big reason why the nation's two-largest DIY home stores are some of the most active advertisers in August. One is a major user of radio, while its competitor is now a Top 5 brand at the AMs and FMs tracked by Media Monitors.

It's another week at No. 1 for one of the nation's most prolific advertisers at spot cable, with one of its top competitors taking the No. 3 spot. Meanwhile, a QSR looking to build sales rises to No. 2 with 46,483 spots seen on cable in the last Spot Ten Cable report from Media Monitors.

Here's good news for broadcast TV: among local ad agencies, video is considered the best form of branding. That's evidenced, Borrell Associates notes, by the domination of UHF and VHF stations and strong presence of cable TV. How does broadcast radio perform? Click here for the details.

For close to two decades, Sam Nein was a fixture at iHeartRadio's Tampa-St. Petersburg station group. He departed at the start of 2018, and has now resurfaced as a key player in an advertising consulting group squarely focused on broadcast media -- and demonstrating to clients why radio and TV deliver strong ROI.

An advanced media veteran who brings over 20 years of experience and executive sales leadership and expertise in data analytics, SaaS business development and audience-based data solutions in media and advertising technology has been named EVP/Sales for media and entertainment-focused advanced data and analytics firm 605.

There's a new leader in the just-released Media Monitors Spot Ten TV report, and it is not an auto insurance brand. Who is it? Find out now, and also learn how one facial care and skin brand is revving up its activity on broadcast television as an end-of-summer sales boost tool.

A marketing and measurement platform that combines the Nielsen Marketing Cloud with car-buyer insights and intelligence from J.D. Power is now available for the benefit of automotive industry advertisers, agencies and media owners.

Wireless telecommunications companies have traditionally been one of the bigger categories to use traditional media to reach consumers. Only one of the companies in this category is present on the just-released Spot Ten Cable report from Media Monitors for the week ending August 12.

Social is positioning itself as "a definitive source for video" and as the primary portal to the web for younger audiences. That's just some of the eye-opening findings from the just-released State of Social Video study from creative tech firm VidMob. This illuminating research study could be a game-changer for your content developers as well as your sales execs.

There is a lot of vibrant movement in the latest Media Monitors Spot Ten TV report. A new No. 1 is seen for the week ending August 5, while the top 5 looks very different than in last week's chart -- thanks to a discount retailer looking for a big back to school boost and a battle for auto insurance consumers between two fierce rivals. But, a P&G's brand presence is perhaps most notable.