Adbiz

This individual previously held leadership roles at video marketing technology company Eyeview, TiVo Research, Magid and NBC Universal. He will work closely with 605’s client base to help them increase the effectiveness and efficiency of their media campaigns.

The seemingly incessant shift of consumer attention and eyeballs from traditional video platforms to "over-the-top" brands has led The E.W. Scripps Company to develop a new ad sales tool designed to bridge the gap between marketers and OTT audiences.

TV attribution firm TVSquared, which works with brands, agencies, networks and web publishers, has partnered with the maker of a creative asset management platform as part of an enhanced effort to bring advertisers performance measurement of all impressions served across every ad-supported "OTT" device.

A market leader in digital audio advertising has just signed an exclusive long-term partnership with the largest distributor of African American-focused content across the U.S. The deal makes this company Urban One's exclusive sales representative across total market network radio streaming and programmatic streaming ads.

The Berkshire Hathaway-owned ABC affiliate serving South Florida from Deerfield Beach to Key West has declared its love and support of the change to transact ad sales agreements based on audience impressions.

Got a sales rep who is not hitting their sales quota? Can't figure out why? You might find your answer in this freshly penned Media Information Bureau column from expert sales training coach Barrett Riddleberger.

Local "over the top" advertising is rapidly growing. How big is the growth forecast? TVB Forward got the answer at a morning presentation from BIA Advisory Services CEO Tom Buono. A huge increase is anticipated between BIA's local OTT ad dollar estimates for 2019 and those projected for 2024.

Burger King, McCann New York and BBDO Worldwide came up big Wednesday night at the 60th annual Clio Awards, considered the top international awards competition for the creative business.

On Sept. 19, ad sales platform Matrix completed an API integration with vCreative’s radio workflow software. Now, with the 2019 Radio Show in full swing at the Hilton Anatole, Matrix has new API integrations in place with WideOrbit's traffic and billing system.

Auto dealers are looking for a big boost in sales and lease agreements, and model year-end sales are in full force. Several auto dealer associations, as such, revved up their activity at spot television last week. Which automotive brand is the spot count leader?

With the 2019 Radio Show getting underway, a variety of discussions will be had over the next three days. That said, the fundamental need for solid ad partners remains paramount for financial success in the long-term. Luckily, radio has a few brands who love the medium.

Looking for a way to get brands to activate TV media plans based on the networks, dayparts and programs their mobile consumers are "actually watching"? A new pact between an audience-based, data-optimized TV advertising provider and a mobile data marketplace host could be what you seek.

One of the country’s leading experts on the Generation Y and Generation Z consumer who serves as a consultant to more than half of the Fortune 500 companies over the past two decades has been added to the agenda for Forecast 2020, Radio's Financial Summit.

Network radio programming, production and technical services company United Stations is expanding its partnership with Toronto-based SoCast by joining forces in the marketing of SoCast's "Digital Playbook" for radio stations.

A self-described "pioneer in driving the evolution of radio" has unveiled “ad sync” technology that allows broadcasters to pair client logos and custom text with their over-the-air advertisements on HD Radio receivers.