Looking for a way to get CMOs, brand managers and media buyers and planners to activate television media plans based on the networks, dayparts and programs their mobile consumers are “actually watching”?
A new partnership between an audience-based, data-optimized TV advertising provider and a mobile data marketplace host could be of strong interest to you.
The partnership bridges the services of Simulmedia, the advertising provider, and Kochava, a mobile attribution platform.
“As a result of this partnership, marketers will be able to easily and quickly use TV advertising to increase consumer engagement with their mobile apps,” said Simulmedia CEO and Founder Dave Morgan.
Simulmedia offers its users predictive daily insights into TV viewership.
Kochava provides mobile data analytics and tools.
Bringing the services together will give marketers a “precise view” of their target users viewing habits, including most popular programs, networks, days, and dayparts via their Kochava dashboard. “This also will make it faster and easier for marketers to build and measure TV media campaigns in real-time based on a variety of different audiences and objectives, from acquisition to awareness,” the companies say.
“We are partnering with Simulmedia to address a critical marketing problem for the first time: how to understand the relationship between broad-based mobile consumption and linear TV,” said Kochava CEO Charles Manning. “This partnership provides the only way for brands to use their mobile data to access and optimize linear TV audiences easily and transparently. Our partnership will provide marketers with tools that help them master the modern media landscape with the only at-scale, mobile audience activation solution for TV.”
